Georgia is emerging as a significant player in AI regulation, with the legislature advancing bills that touch healthcare insurance, conversational AI safety, consumer privacy, entertainment performer protections, and government AI usage. Georgia is currently tracking 28 AI-related bills across the 2025-2026 session, several of which have already passed both chambers and been sent to the governor.
Current Data
Currently tracking 28 bills in Georgia. 0 enacted, 12 in committee. Data updates automatically.
Conversational AI Safety: SB 540 (Sent to Governor)
Senate Bill 540 is Georgia's most far-reaching AI bill this session. It mandates that operators of conversational AI services make specific disclosures to users, provide privacy tools, take steps to limit data collection and targeted advertising related to minors, and establish protocols for responding to suicidal ideation or self-harm. The Attorney General is tasked with enforcement.
Who Is Covered
Any operator of a conversational AI service available to Georgia residents. This includes chatbots, AI companion apps, customer service bots, and social AI platforms.
Key Requirements
- Disclose that users are interacting with an AI system
- Provide privacy tools allowing users to manage their data
- Limit data collection and targeted advertising for users identified as minors
- Establish and maintain a protocol for detecting and responding to suicidal ideation or self-harm
Healthcare AI Restrictions: SB 444 (Sent to Governor)
Senate Bill 444 prohibits private review agents and insurers from basing healthcare coverage decisions solely on artificial intelligence systems or other software tools. The bill amends Chapter 46 of Title 33 of the Official Code of Georgia Annotated and provides new definitions for AI in the insurance context.
Business Impact
Health insurers operating in Georgia must ensure that a licensed human professional reviews and approves any AI-assisted coverage determination. AI tools may assist the process, but cannot serve as the sole basis for denying, delaying, or modifying coverage. See our AI in healthcare compliance guide for related laws in other states.
Consumer Privacy: SB 111 (Sent to Governor)
The Georgia Consumer Privacy Protection Act (SB 111) establishes responsibilities for data processors and controllers handling consumer personal data. While not exclusively an AI bill, it directly affects companies using AI systems that process consumer data. The act mandates notice and disclosure practices, security requirements, and provides specific exemptions.
Key Bills at a Glance
| Bill | Topic | Status | Risk Level |
|---|---|---|---|
| SB 540 | Conversational AI safety & minors | Sent to Governor | Medium |
| SB 444 | Healthcare AI insurance limits | Sent to Governor | Medium |
| SB 111 | Consumer privacy protection | Sent to Governor | Medium |
| HB 1603 | Entertainment AI performer protections | Introduced | High |
| HB 147 | State agency AI inventory | In Committee | Medium |
| HB 171 | AI-generated obscene material penalties | In Committee | High |
| HB 1399 | LEGACY Act — likeness & generative AI | Introduced | Medium |
| SR 789 | Senate AI impact study committee | Passed | Low |
Entertainment and Performer Protections
HB 1603, the Georgia Entertainment Artificial Intelligence Accountability and Performer Protection Act, aims to protect performers by requiring explicit consent before using their likeness in digital replicas. Performers would have a private right of action to seek redress for unauthorized use. Given Georgia's large film and entertainment industry, this bill has significant implications for studios, production companies, and content platforms.
HB 1399, the LEGACY Act (Likeness, Expression, Generative AI, and Commercial Yield), takes a broader approach by establishing property rights in an individual's likeness and requiring consent for commercial use through generative AI.
Government AI Oversight: HB 147
House Bill 147 mandates an annual inventory of AI usage by Georgia state agencies and tasks the Georgia Technology Authority with developing AI policies. State agencies must submit annual reports on their AI deployment, creating a transparency framework for government AI use.
What's Regulated: Key Themes
- Conversational AI & minors: Disclosure requirements, privacy protections, self-harm protocols (SB 540)
- Healthcare insurance: Prohibition on AI-only coverage decisions (SB 444)
- Consumer privacy: Data processor and controller obligations (SB 111)
- Digital likeness & deepfakes: Performer consent requirements, AI obscenity penalties (HB 1603, HB 1399, HB 171)
- Government AI: Annual inventory and policy development (HB 147)
- Algorithmic pricing: Restrictions on algorithm-driven rental pricing (SB 559)
Compliance Checklist for Georgia
- Audit conversational AI disclosures — if you operate chatbots or AI companion services in Georgia, prepare for SB 540's disclosure and minor-protection requirements
- Review healthcare AI workflows — ensure no coverage decisions rely solely on AI; maintain human oversight per SB 444
- Assess consumer data practices — review data collection, processing, and disclosure practices against SB 111 requirements
- Evaluate digital likeness usage — if you use AI-generated likenesses of performers, obtain explicit consent ahead of HB 1603
- Monitor the governor's desk — SB 540, SB 444, and SB 111 have all been sent to the governor; track signing dates and effective dates
- Document AI systems — maintain an internal inventory of AI tools and their decision-making roles for compliance readiness
For a complete index of Georgia AI legislation, visit our Georgia AI laws tracker.
This article is for informational purposes only and does not constitute legal advice. Consult a qualified attorney for guidance specific to your situation.
— AI Laws by State Team
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