Michigan is an emerging player in AI regulation, with 10 bills currently tracked. While the state has not yet enacted comprehensive AI legislation, its proposals target high-impact areas: healthcare claims, insurance, employment monitoring, political advertising, and data privacy. Notably, HB 5141 has passed both chambers and would require disclosure of AI use in political advertisements—positioning Michigan alongside early movers on deepfake transparency. This guide covers what businesses operating in Michigan need to know.
Current Data
Currently tracking 10 bills in Michigan. 0 enacted, 5 in committee. Data updates automatically.
Political Ad Disclosure: HB 5141 (Passed Both Chambers)
HB 5141 is Michigan’s most advanced AI bill, having passed both chambers of the legislature. It would require disclosure when artificial intelligence is used in certain political advertisements. Campaign finance rules would mandate that any political ad using AI-generated or AI-modified content include a clear, conspicuous disclaimer. This aligns Michigan with states like California (AB 2355) and Washington in addressing AI-generated political content. See our deepfake laws by state tracker for comparison.
Healthcare AI: Prohibiting AI-Only Claims Decisions
HB 4537 would prohibit the use of artificial intelligence tools as the sole basis for making decisions regarding medical services claims. HB 4536 applies the same prohibition to health insurers, preventing AI-only determinations on insurance claims. Both bills are currently in committee.
Together, these bills would ensure that a qualified human professional reviews any AI-assisted denial, delay, or modification of healthcare or insurance claims. Companies using AI for claims processing in Michigan should prepare for human-in-the-loop requirements. See our AI in healthcare compliance guide.
Comprehensive AI Safety Standards: HB 4668
HB 4668 is the broadest AI bill in Michigan’s current session. It would establish requirements and safety standards for developers of certain artificial intelligence models, covering areas like testing, transparency, and risk management. Currently in committee, this bill signals Michigan’s interest in comprehensive AI governance beyond sector-specific regulation.
Employment AI: Electronic Monitoring and Automated Decisions
HB 5579 targets the use of electronic monitoring and automated decision tools by employers. The bill would prohibit certain employer practices involving AI-driven surveillance and automated employment decisions, including hiring, firing, and performance evaluation. This follows the national trend set by Illinois’ AIVII Act and New York City’s Local Law 144.
AI-Enabled Crime and Minor Protections
HB 4667 would create new criminal penalties for using artificial intelligence to commit certain crimes, establishing that AI is not a shield against criminal liability. SB 0760 targets companion chatbot platforms, proposing to prohibit making AI companion chatbots available to minors.
Key Bills at a Glance
| Bill | Topic | Status |
|---|---|---|
| HB 5141 | AI disclosure in political advertisements | Passed Both Chambers |
| HB 4537 | Prohibit AI-only medical claims decisions | In Committee |
| HB 4536 | Prohibit AI-only insurance claims decisions | In Committee |
| HB 4668 | AI model safety standards for developers | In Committee |
| HB 5579 | Employer AI monitoring and automated decisions | Introduced |
| HB 4667 | Criminal penalties for AI-enabled crimes | Introduced |
| SB 0760 | Companion chatbots and minors | Introduced |
| SB 0359 | Personal data privacy act | Introduced |
What’s Regulated: Key Themes
- Political Advertising — AI disclosure requirements for campaign ads (most advanced bill)
- Healthcare & Insurance — Bans on AI-only claims decisions for both medical services and insurance
- AI Safety Standards — Comprehensive developer requirements for AI models
- Employment — Restrictions on employer use of AI monitoring and automated decisions
- Consumer Protection — Minor protection from companion chatbots, data privacy
- Criminal Law — New penalties for using AI to commit crimes
Compliance Checklist for Michigan
- Prepare political ad disclosures — HB 5141 has passed both chambers; if you run political ads with AI content, build disclosure workflows now
- Audit healthcare AI claims tools — Ensure human oversight for any AI-assisted claims processing for Michigan patients or policyholders
- Review employer AI practices — Document any AI-based monitoring, hiring, or performance evaluation tools used with Michigan employees
- Assess AI model compliance — If you develop AI models, monitor HB 4668 for safety standard requirements
- Review chatbot age restrictions — If operating companion chatbots, prepare minor access controls
- Monitor data privacy proposals — SB 0359 could add comprehensive data privacy obligations
For a complete index of Michigan AI legislation, visit our Michigan AI laws page.
This article is for informational purposes only and does not constitute legal advice. Consult a qualified attorney for guidance specific to your situation.
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