In one paragraph
Massachusetts H80 would add G.L. Chapter 93M, the Massachusetts Consumer Privacy Act, giving consumers rights to access, correct, delete and port data and to opt out of targeted advertising, sales and profiling for solely automated decisions with legal or similarly significant effects. Referred to the Advanced Information Technology, the Internet and Cybersecurity Committee February 27, 2025; on November 17, 2025 it accompanied new draft H4746, which was referred to House Ways and Means that day.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None yet: the bill has not been enacted. If enacted, businesses meeting the thresholds would owe consumers opt-outs and consent for sensitive data, with Attorney General enforcement only.
Key provisions
- Applies to businesses that processed data of at least 100,000 consumers, or at least 25,000 consumers while deriving more than 25% of gross revenue from selling personal data.
- Consumers may opt out of profiling in furtherance of solely automated decisions with legal or similarly significant effects; consent is required to process sensitive data, which includes biometric data used to identify a person.
- Data protection assessments are required for targeted advertising, sales, certain profiling and sensitive-data processing; minors receive added protections (Section 7).
- Only the Attorney General enforces (Chapter 93A); no private right of action; no penalty amounts stated.
- Cure period: from July 1, 2026 through December 31, 2027 the Attorney General must give notice and a 60-day chance to cure where possible.
- Takes effect July 1, 2026. The text does not mention artificial intelligence or facial recognition.
Latest legislative action
Nov 17, 2025. Accompanied a new draft, see H4746
Sponsors (showing 5 of 74)
| Name | Role |
|---|---|
| Kate Hogan D | Primary |
| Linda Dean Campbell | Primary |
| Mindy Domb D | Primary |
| Alan Silvia D | Cosponsor |
| Alyson M. Sullivan | Cosponsor |
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error