In one paragraph
New Jersey's S1464 would make it an unlawful practice under the Consumer Fraud Act for a business to use a biometric surveillance system (facial or other remote biometric recognition) on consumers at its premises unless it gives clear and conspicuous notice and has a lawful purpose. Businesses could not sell or profit from the data collected.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
Retailers and other businesses using facial recognition at their premises must give notice, explain denials of entry, and not monetize the data; violations fall under the Consumer Fraud Act.
Key provisions
- Section 2(a)-(b): use on a consumer at a business's physical premises is an unlawful practice unless the business gives clear and conspicuous notice (a conspicuous sign at the perimeter of the monitored area suffices) and the use serves a lawful purpose.
- Section 2(c): if the business uses system information to deny entry or remove a consumer, it must give the consumer a detailed explanation of its actions and the criteria used.
- Section 2(d): after a first reported violation, the business has 30 days to comply; once compliance is shown, any penalty is waived.
- Section 3: a business may not sell, lease, trade, share or otherwise profit from information the system collects on consumers; a violation is an unlawful practice under the Consumer Fraud Act.
- Section 4: takes effect on the first day of the sixth month following enactment.
Latest legislative action
Jan 13, 2026. Introduced in the Senate, Referred to Senate Law and Public Safety Committee
Sponsors (showing 5 of 9)
| Name | Role |
|---|---|
| Bucco, Anthony M. | Primary |
| Codey, Richard J. | Primary |
| Corrado, Kristin M. | Primary |
| Cryan, Joseph P. | Primary |
| Diegnan, Patrick J. | Primary |
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error