New Jersey · AI compliance plan
What New Jersey’s AI laws require of you.
New Jersey has 5 enacted AI laws in our records. We have mapped 4 of them duty by duty: 17 duties in all, each with who it falls on, when it starts and the section of law it comes from. The next one starts February 1, 2027.
The plan at a glance
Pro turns this plan into a spreadsheet for audit files and a calendar of every start date. The plan on this page stays open to everyone.
Already in effect 3 duties
These duties are in force today.
| Starts | Law | Who | What it requires | How often | Source |
|---|---|---|---|---|---|
| April 2, 2025 | New Jersey deceptive audio or visual media law (P.L.2025, c.40) | Person | Do not create or generate deceptive audio or visual media without license or privilege to commit or further a listed crime, or knowing another will so use it.Applies when: Listed crimes include fraud, theft, threats, harassment, cyber-harassment, endangering children and others named in the statute. | Ongoing | N.J.S.A. 2C:21-17.8(b) |
| April 2, 2025 | New Jersey deceptive audio or visual media law (P.L.2025, c.40) | Person | Do not solicit, disclose or use deceptive audio or visual media without license or privilege to commit or further a listed crime.Applies when: Same listed crimes; exemptions in subsection g apply. | Ongoing | N.J.S.A. 2C:21-17.8(c)(1) |
| April 2, 2025 | New Jersey deceptive audio or visual media law (P.L.2025, c.40) | Person | Do not knowingly or recklessly disclose deceptive media that was created in violation of the law, without license or privilege.Applies when: Subject to the exemptions in subsection g, including platforms protected by 47 U.S.C. 230. | Ongoing | N.J.S.A. 2C:21-17.8(c)(2), (g) |
Starting in the next 90 days 1 duty
Time to prepare is short for these.
| Starts | Law | Who | What it requires | How often | Source |
|---|---|---|---|---|---|
| February 1, 2027 | New Jersey Fair Price Protection Act (grocery surveillance pricing) | Person | Do not begin new use of electronic shelf labels in New Jersey during the one-year moratorium, except to repair or replace labels already operating at the same place of business.Applies when: The one-year moratorium that begins when section 4 takes effect. | Ongoing | P.L.2026, c.55, § 4.a, 4.b; § 9 |
Starting later 13 duties
Dates further out, in order.
| Starts | Law | Who | What it requires | How often | Source |
|---|---|---|---|---|---|
| July 1, 2027 | New Jersey Forbidding the Algorithmic Inflation of Rent (FAIR) Act | Rental property owner, or its agent, representative or subcontractor | Do not receive, subscribe to, contract for, or otherwise exchange any form of consideration for the services of a coordinator.Applies when: Any dealing with a coordinator for residential rental units in New Jersey. | Ongoing | P.L.2026, c.43, § 4.a |
| July 1, 2027 | New Jersey Forbidding the Algorithmic Inflation of Rent (FAIR) Act | Coordinator | Do not facilitate a tacit or express agreement among rental property owners that restricts competition, including by performing a coordinating function.Applies when: The coordinator operates software or a device for rental property owners. | Ongoing | P.L.2026, c.43, § 4.b |
| July 1, 2027 | New Jersey Forbidding the Algorithmic Inflation of Rent (FAIR) Act | Two or more persons | Do not engage in or otherwise facilitate parallel pricing coordination.Applies when: Any agreement, tacit or express, on prices for reasonably interchangeable residential rental units. | Ongoing | P.L.2026, c.43, § 4.c |
| July 1, 2027 | New Jersey Forbidding the Algorithmic Inflation of Rent (FAIR) Act | Coordinator's agent, representative or subcontractor | Do not engage in parallel pricing coordination.Applies when: The person acts for a coordinator. | Ongoing | P.L.2026, c.43, § 4.d |
| July 1, 2027 | New Jersey Forbidding the Algorithmic Inflation of Rent (FAIR) Act | Person | Do not perform a coordinating function.Applies when: Any use of an algorithm on rental property owners' competitively sensitive information to set or recommend rents, lease terms or occupancy, outside the listed exclusions. | Ongoing | P.L.2026, c.43, § 4.e |
| August 1, 2027 | New Jersey Fair Price Protection Act (grocery surveillance pricing) | Person | Do not use surveillance pricing, or any other pricing strategy, that determines or varies the sale price of groceries and other foodstuffs based wholly or partly on personal data.Applies when: Any sale price of groceries and other foodstuffs, unless an exception in section 3.b applies. | Ongoing | P.L.2026, c.55, § 3.a |
| August 1, 2027 | New Jersey Fair Price Protection Act (grocery surveillance pricing) | Person | Do not use personal data that was used to offer a permitted price difference for any other purpose without the consumer's consent.Applies when: The person offers a cost-based difference, bona fide discount or loyalty program price under section 3.b. | Ongoing | P.L.2026, c.55, § 3.c |
| August 1, 2027 | New Jersey Fair Price Protection Act (grocery surveillance pricing) | Person operating a loyalty program | Give participants clear and conspicuous disclosures of pricing benefits, discounts and data practices, and provide them to the Division of Consumer Affairs within 14 days of a request.Applies when: The person relies on the loyalty program exception; the program must also be opt-in, uniform for all members and publicly disclosed. | Ongoing | P.L.2026, c.55, § 3.b(3) |
| September 1, 2027 | New Jersey Kids Code Act (A4015): algorithmic recommendation provisions | Covered online service provider | By default, do not show a covered child's or minor's account or media to a covered adult other than a parent, unless the user allowed it or made it public.Applies when: The provider uses an algorithmic recommendation system to select, recommend or prioritize media or contacts between users. | Ongoing | A4015 (ACS, 3R) § 4(a)(1)(a), (b) |
| September 1, 2027 | New Jersey Kids Code Act (A4015): algorithmic recommendation provisions | Covered online service provider | By default, block direct messaging between a covered child or minor and a covered adult who is not their parent, unless the young user expressly chose to allow it.Applies when: The provider uses an algorithmic recommendation system to select, recommend or prioritize media or contacts between users. | Ongoing | A4015 (ACS, 3R) § 4(a)(1)(c) |
| September 1, 2027 | New Jersey Kids Code Act (A4015): algorithmic recommendation provisions | Covered online service provider | Do not use a covered child's or minor's personal data to recommend media algorithmically, except based on chosen settings, search queries, age flags, or the user's express requests.Applies when: Any use of an algorithmic recommendation system with a covered child's or covered minor's personal data. | Ongoing | A4015 (ACS, 3R) § 7(a)(2) |
| September 1, 2027 | New Jersey Kids Code Act (A4015): algorithmic recommendation provisions | Covered online service provider | Provide a prominent, accessible interface letting covered children, minors and parents set which media is recommended or blocked, and access, review and change the personal data used.Applies when: The provider uses an algorithmic recommendation system. | Ongoing | A4015 (ACS, 3R) § 10(a) |
| September 1, 2027 | New Jersey Kids Code Act (A4015): algorithmic recommendation provisions | Covered online service provider | Make sure the system's selection, recommendation and prioritization of media follows the preferences users and parents set through that interface.Applies when: The provider uses an algorithmic recommendation system. | Ongoing | A4015 (ACS, 3R) § 10(b) |
Law by law
Who each law covers, who enforces it, the penalties, whether people can sue and what the text leaves open. Open a law to see it; every line cites its section.
New Jersey Fair Price Protection Act (grocery surveillance pricing)
4 duties · checked November 14, 2026
P.L.2026, c.55, approved July 23, 2026 (Assembly Committee Substitute for A 4085 and A 4523, third reprint; S 3612 is the Senate bill listed on the site); C.56:8-23.1 to 56:8-23.7. Official text · Full law page
Who it covers
- Person. Any natural person, partnership, corporation, company, trust, business entity or association, and their agents and officers, that sets or varies the sale price of groceries and other foodstuffs. P.L.2026, c.55, § 2 (definition of person); § 3.a
Enforcement
- Enforcer: New Jersey Attorney General, who may bring a civil action for any violation of the act or its rules; a violation of section 3 is also an unlawful practice under the Consumer Fraud Act.
- Penalty: the law does not set an amount.
- Can people sue? The law does not say P.L.2026, c.55, § 7 (grants enforcement to the Attorney General; silent on private suits)
- Time to fix before enforcement: The law does not say
Exemptions
- Price differences based on the reasonable costs of providing groceries and other foodstuffs to different consumers, provided a price is not changed more than once in a 24-hour period. P.L.2026, c.55, § 3.b(1)
- Bona fide discounts whose eligibility criteria are publicly and conspicuously disclosed and uniformly offered, so that any member of a broadly defined group, such as teachers or veterans, is eligible. P.L.2026, c.55, § 3.b(2)
- Bona fide discounts in loyalty programs that consumers opt into voluntarily, with uniform terms for all members, clear and conspicuous disclosures to participants, and terms and data practices disclosed to the public. P.L.2026, c.55, § 3.b(3)
- Food or beverages sold by an establishment primarily engaged in preparing and selling food or beverages for immediate consumption, on or off the premises. P.L.2026, c.55, § 6; § 2 (groceries and other foodstuffs)
- During the moratorium, electronic shelf labels may be bought, installed or deployed solely to repair or replace labels already operating at the same place of business. P.L.2026, c.55, § 4.b
What the text leaves open
- Section 3 makes a violation an unlawful practice under the Consumer Fraud Act (P.L.1960, c.39). That act's civil penalty amounts and its private-suit provisions were not read, so penalties in dollars and the private right of action are recorded as not stated.
- The act says the moratorium lasts one year but the end date is not stated as a calendar date; it is counted here only from section 4 taking effect on February 1, 2027.
- The act does not define consumer.
- The Legislature's bill page for S 3612 could not be read in this run; the enacted text is the Assembly Committee Substitute for A 4085 and A 4523.
New Jersey Forbidding the Algorithmic Inflation of Rent (FAIR) Act
5 duties · checked November 14, 2026
P.L.2026, c.43, approved July 20, 2026 (Assembly Committee Substitute for A 3497, first reprint; S 451 is the Senate bill listed on the site); C.56:9-20 to 56:9-26. Official text · Full law page
Who it covers
- Rental property owner. A person that directly or indirectly owns one or more rental residential dwelling units in New Jersey, and its agents, representatives and subcontractors. A controlling-interest holder is treated as one owner with the entity. Threshold: One or more rental residential dwelling units. P.L.2026, c.43, § 3; § 4.a
- Coordinator. Any person that operates algorithmic revenue management software or an algorithmic device that performs a coordinating function for a rental property owner, including an owner acting for its own benefit, and the coordinator's agents, representatives and subcontractors. P.L.2026, c.43, § 3; § 4.b, 4.d
- Person. Any natural person, corporation, partnership, company, trust or association that performs a coordinating function or takes part in parallel pricing coordination. P.L.2026, c.43, § 3 (person); § 4.c, 4.e
Enforcement
- Enforcer: Not named in the act. Each prohibited act is a violation of the New Jersey Antitrust Act, and section 5 keeps sections 6 through 17 of that act (C.56:9-6 to 56:9-17) applicable; those sections were not read. The Attorney General must provide a place on the Department of Law and Public Safety website to report suspected violations.
- Penalty: the law does not set an amount.
- Can people sue? The law does not say P.L.2026, c.43 (silent); § 5 refers to Antitrust Act sections not read
- Time to fix before enforcement: The law does not say
Exemptions
- Government entities setting or limiting rents through affordability controls, and pricing that affordability controls require. P.L.2026, c.43, § 3 (coordinating function; coordinator; parallel pricing coordination)
- Competitively sensitive information used solely for research, statistics or testing and not used to set or recommend current or future prices or lease terms. P.L.2026, c.43, § 3 (coordinating function)
- Free, publicly available estimated-rent tools, and real estate brokerage databases available on equal terms that do not set or recommend rents. P.L.2026, c.43, § 3 (coordinating function)
- Spreadsheets without artificial intelligence that require human analysis, and databases that use an algorithm only to query unprocessed stored data, are not algorithmic devices. P.L.2026, c.43, § 3 (algorithmic device)
- Inpatient medical care, licensed long-term care, and detention or correctional facilities are not residential dwelling units. P.L.2026, c.43, § 3 (residential dwelling unit)
What the text leaves open
- Penalties, who may sue and any private damages action come from sections 6 through 17 of the New Jersey Antitrust Act, which were not read; they are recorded here as not stated.
- Section 6 bars municipal ordinances that conflict with the act, except ordinances other law authorizes or requires.
- The Legislature's bill page for S 451 could not be read in this run; the enacted text is the Assembly Committee Substitute for A 3497.
New Jersey Kids Code Act (A4015): algorithmic recommendation provisions
5 duties · checked November 15, 2026
Assembly Committee Substitute for A4015 (222nd Legislature), Third Reprint as amended by the Senate June 30, 2026; signed August 11, 2026 with companion S3413 named on the same line; P.L. chapter number not confirmed. Official text · Full law page
Who it covers
- Covered online service provider. An entity that provides online services, does business in New Jersey, and whose services are reasonably likely to be accessed by a child or minor; plus commonly branded affiliates. Direct-messaging-only services are excluded. Threshold: Annual gross revenue over $25,000,000 (adjusted for inflation every two years from January 1, 2029), or processes personal data of at least 25,000 consumers or households a year. A4015 (ACS, 3R) § 3 (covered online service provider)
Enforcement
- Enforcer: New Jersey Attorney General: a violation is an unlawful practice under the Consumer Fraud Act (P.L.1960, c.39), with civil investigation and civil action powers; injured covered children and minors, their parents, or the Attorney General may also sue the provider. A web search on November 15, 2026 found no lawsuit or court order against the act; court dockets were not searched.
- Penalty: $5,000 per violation or treble damages, whichever is greater, award to a prevailing plaintiff for any negligent or greater violation. A4015 (ACS, 3R) § 14(c)(1)
- Penalty: Punitive damages (amount not stated), plus injunctive and declaratory relief, attorney's fees and litigation costs, punitive damages for reckless or knowing violations; other relief as appropriate. A4015 (ACS, 3R) § 14(c)(2)-(5)
- Can people sue? Yes A4015 (ACS, 3R) § 14(c), (d) (an injured covered child or minor, or a parent or the Attorney General on their behalf; any violation of sections 4 to 12 counts as an injury)
- Time to fix before enforcement: The law does not say
Exemptions
- Federal, State, tribal or local government entities in the ordinary course of operations. A4015 (ACS, 3R) § 15(a)
- Data covered by Gramm-Leach-Bliley Title V, HITECH, HIPAA protected health information, and listed clinical-trial and human-subject research rules. A4015 (ACS, 3R) § 15(b)
- Not an algorithmic recommendation system: tools for finding specific other users, and search results that do not use other personal data or link the query to the user afterward. A4015 (ACS, 3R) § 3 (algorithmic recommendation system)
What the text leaves open
- The chaptered pamphlet law and its P.L. chapter number were not opened; the file relies on the Third Reprint as the passed text.
- The signing date comes from the Governor's office announcement; the effective date is computed from it under section 17.
- Definitions of media and parent were not quoted in this run.
- Consumer Fraud Act civil penalty amounts were not opened.
- The Governor's page lists S3413 with A4015 as one bill; whether S3413 was separately enacted was not checked, and no file is written for it.
New Jersey deceptive audio or visual media law (P.L.2025, c.40)
3 duties · checked November 15, 2026
A3540, 2024-2025 Session; P.L.2025, c.40; N.J.S.A. 2C:21-17.7 and 2C:21-17.8. Official text · Full law page
Who it covers
- Person. Anyone who creates, generates, solicits, discloses or uses deceptive audio or visual media without license or privilege for a listed unlawful purpose, or knowingly or recklessly discloses such media. N.J.S.A. 2C:21-17.8(b), (c)
Enforcement
- Enforcer: Criminal prosecution; victims may also sue in Superior Court without a criminal conviction. A web search on November 15, 2026 found no court challenge to this law.
- Penalty: Crime of the third degree; imprisonment term not stated in the act, creating, soliciting, disclosing or using deceptive media for a listed crime. N.J.S.A. 2C:21-17.8(b), (c)(1)
- Penalty: Crime of the fourth degree; imprisonment term not stated in the act, knowingly or recklessly disclosing unlawfully created deceptive media. N.J.S.A. 2C:21-17.8(c)(2)
- Penalty: A fine up to $30,000 may be imposed in addition to any prison term, a conviction under the section. N.J.S.A. 2C:21-17.8(d)
- Penalty: Consecutive sentences; no merger with the underlying offense, convictions under subsections b or c(1) and the underlying crime. N.J.S.A. 2C:21-17.8(e)
- Penalty: Actual damages, at least $1,000 liquidated damages per knowing or reckless violation, punitive damages for willful disregard, attorney fees and costs, civil action by a victim. N.J.S.A. 2C:21-17.8(f)
- Can people sue? Yes N.J.S.A. 2C:21-17.8(f)
- Time to fix before enforcement: The law does not say
Exemptions
- Criticism, comment, satire, parody, news reporting, teaching, scholarship or research, and content a reasonable person would not believe is authentic. N.J.S.A. 2C:21-17.8(g)(1)
- Interactive computer service providers, cloud providers and AI developers not treated as publishers under 47 U.S.C. 230; broadcasters, carriers, websites and streaming services whose role is limited to selling ad time or space or that federal law bars from censoring. N.J.S.A. 2C:21-17.8(g)(2), (3)
- News outlets reporting newsworthy facts (with a clear disclosure if they know the media is deceptive), and disclosures to law enforcement, under subpoena or court order, or to report possible violations. N.J.S.A. 2C:21-17.8(g)(4), (5)
What the text leaves open
- Imprisonment ranges for third- and fourth-degree crimes are in N.J.S.A. 2C:43-6, which was not read.
Other enacted laws to check
These 1 enacted AI law is in the states you chose, but it is not yet mapped duty by duty, so it is not in the plan above. Each page has a summary and the official source.
- New Jersey AJR164: Establishes "New Jersey Advanced Autonomous Vehicle Task Force." (effective March 18, 2019)
How the plan is built
Each law in the plan was read from its official text, on the legislature’s or state’s own website. 265 of the 326 have also been read a second time to confirm every date, threshold, penalty and enforcer; the rest have had one full read, and each shows the date it was last checked. Each duty is written in plain English in 30 words or fewer and carries the section it comes from, with a link.
Where a law is silent, the plan says so. It does not borrow a penalty from another statute or guess at a deadline. A law that is repealed or replaced on a known date shows that end date, and its duties leave the plan once the date passes. The date each law was last checked appears with it.
The plan is built fresh from these records every time the page loads, so it changes as soon as a law is added or re-checked. To report an error, use the corrections page. For how we find laws and decide what counts as an AI law, see our methodology. If you are not sure which laws touch your business at all, start with Am I Affected?
Common questions
What does an AI compliance plan cover?
Each duty an enacted state AI law places on a business or other regulated party: who it applies to, what it requires, when it starts, how often it recurs, who enforces it, the penalties and whether people can sue. The builder covers 1,235 duties in 326 enacted laws across 50 states, and every duty links to the section of law it comes from.
Where does the information come from?
From the official text of each law: the enrolled bill, session law or codified statute, opened on the legislature's or state's own website. 265 of the 326 laws have also been read a second time to confirm every date, threshold, penalty and enforcer, and the date each law was last checked is shown with it. Where a law is silent on a point, such as a penalty amount, the plan says the law does not say rather than filling the gap. Law firm summaries and news reports are never used as sources.
Does the plan include every AI law in a state?
Not yet. It includes the enacted laws we have mapped duty by duty. When you choose a state, its other enacted AI laws are listed separately with links, so nothing is left out of view. New laws are added as they are read. When a law is repealed or replaced on a set date, its duties show that end date and leave the plan once it passes.
How do I know which duties apply to my company?
Start with the 'who it covers' entry for each law: many apply only above a size or revenue threshold, only to developers or only to deployers, or only in one industry. The plan quotes those conditions from the text. Whether your company meets them depends on facts only you and your counsel know.
Is this legal advice?
No. It is information drawn from official legal texts, organized so you can see what each law requires. Use it to brief your team and your lawyers, not in place of them.
What does Pro add?
The same plan as a CSV file for spreadsheets and audit files, and as a calendar file (.ics) with every dated duty as an event that links back to the law. Both are built from the states and uses you pick. The plan on this page, and printing it, are open to everyone.