In one paragraph
Iowa's HF 2609 (formerly HSB 643) would require published campaign material containing synthetic media (realistic but false digitally manipulated images, audio or video of a real person) to carry the words "THIS CONTENT GENERATED USING SYNTHETIC MEDIA." The responsible person bears sole responsibility. Passed the House 89-2 on March 12, 2026 as amended; in Senate subcommittee March 17, 2026.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None yet: the bill has not been enacted. If enacted, campaigns and others who pay for published political material with synthetic media would need to add the disclosure; hosting platforms are not the responsible person.
Key provisions
- New Code section 68A.407: published material (as defined in 68A.405) containing synthetic media must prominently include the words "THIS CONTENT GENERATED USING SYNTHETIC MEDIA."
- Synthetic media means an image, audio or video recording of a real individual intentionally manipulated with digital technology to be realistic but false; text generation, grammar correction, spelling checks and similar edits are excluded.
- As amended, the "person who is responsible" is the person who pays for creating or publishing the material and excludes a media or technology organization that publishes, broadcasts, distributes or hosts it; that person has sole responsibility and liability for the disclosure.
- The disclosure does not preclude other legal remedies; the board must adopt rules under chapter 17A.
- Status: amendment H-8058 adopted and passed the House 89-2 on March 12, 2026; read first time and referred to Senate State Government March 16, 2026.
Latest legislative action
Mar 17, 2026. Subcommittee: Rozenboom, Schultz, and Winckler. S.J. 587.
Sponsors (showing 5 of 42)
| Name | Role |
|---|---|
| Abdul-Samad | Primary |
| B | Primary |
| Bearinger | Primary |
| Bennett | Primary |
| Breckenridge | Primary |
Roll call votes
Shall the bill pass? Mar 12, 2026
89 yea2 nay9 otherPassed
Topics and industries
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Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error