View full title
AN ACT RELATING TO ELECTIONS; AMENDING AND ENACTING SECTIONS OF THE CAMPAIGN REPORTING ACT BY ADDING DISCLAIMER REQUIREMENTS FOR ADVERTISEMENTS CONTAINING MATERIALLY DECEPTIVE MEDIA; CREATING THE CRIME OF DISTRIBUTING OR ENTERING INTO AN AGREEMENT WITH ANOTHER PERSON TO DISTRIBUTE MATERIALLY DECEPTIVE MEDIA; ADDING DEFINITIONS; PROVIDING PENALTIES.
In one paragraph
New Mexico's HB 182 (Laws 2024, Chapter 57) amends the Campaign Reporting Act to address AI deepfakes. Campaign ads containing materially deceptive media (an image, video or audio produced in whole or in part with AI that shows someone saying or doing something they did not, published without consent) must carry the disclaimer "This ____ has been manipulated or generated by artificial intelligence." Knowingly distributing such media without the disclaimer within 90 days before an election to mislead voters is a crime: a misdemeanor, then a fourth degree felony. The act states no effective date.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
Campaigns, PACs and ad agencies using AI-generated images, video or audio of real people in New Mexico election ads must include the AI disclaimer.
Key provisions
- Defines artificial intelligence and materially deceptive media (AI-produced image, video or audio depicting speech or conduct that did not occur, without consent)
- Ads with materially deceptive media must say "This (image/video/audio) has been manipulated or generated by artificial intelligence" in every language used, with format rules
- New crime: distributing, or agreeing to distribute, materially deceptive media within 90 days before an election, knowing it is false and intending to mislead voters
- Media carrying the disclaimer is exempt from the crime
- Misdemeanor for a first conviction; fourth degree felony for a second
- Injunctive relief may be sought by the AG, a district attorney, the depicted person, an injured candidate or a voter-interest organization
Latest legislative action
Mar 5, 2024. Signed by Governor - Chapter 57
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error