In one paragraph
Illinois's SB 2995 (104th General Assembly) would add Section 2MMMM to the Consumer Fraud and Deceptive Business Practices Act. A person could not use AI in trade and commerce to communicate with a consumer in a way that may mislead or deceive a reasonable consumer into thinking they are dealing with a human, unless clearly and conspicuously told otherwise; using AI to sell would require clear notice and an option to request more information; and a business using AI to communicate with consumers would have to offer the option to communicate with a human during ordinary business hours. Last action: re-referred to Assignments May 22, 2026.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
Not law. If enacted, businesses using AI to communicate with or sell to consumers would need clear and conspicuous AI notices and would have to offer a human contact option during ordinary business hours.
Key provisions
- Would add 815 ILCS 505/2MMMM (AI commercial communication disclosure)
- No AI use in trade and commerce to communicate with a consumer in a way that may mislead or deceive a reasonable consumer into believing they are engaging with a human, unless clearly and conspicuously notified they are not
- No AI use to sell or offer to sell goods or services unless the consumer is clearly and conspicuously notified of it and given an option to request more information about the specific AI use
- A business entity using AI to communicate with consumers would have to give an option to communicate with a human during ordinary business hours
- A violation would be an unlawful practice under the Act
- Status: Rule 3-9(a) re-referral to Assignments on May 22, 2026
Latest legislative action
May 22, 2026. Rule 3-9(a) / Re-referred to Assignments
Sponsors
| Name | Role |
|---|---|
| Rachel Ventura | Primary |
| David Koehler | Cosponsor |
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error