UT SB226: Artificial Intelligence Consumer Protection Amendments

In one paragraph

Utah requires businesses using generative AI with consumers to disclose that it is AI if the consumer clearly asks, and regulated professionals to disclose AI use up front in high-risk interactions such as collecting sensitive health, financial or biometric data or giving personalized financial, legal, medical or mental health advice. A safe harbor applies when the AI itself discloses clearly at the outset and throughout. Took effect May 7, 2025; its extension of the AI Policy Act's repeal date took effect on signing, March 27, 2025.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

If you use AI chat or voice tools with Utah consumers, they must say they are AI when asked, and regulated professionals must disclose AI up front in high-risk interactions.

Key provisions

1. 1Consumer transactions: disclose generative AI use when the individual clearly asks or prompts (Utah Code Title 13, Chapter 75)
2. 2Regulated occupations: prominent disclosure at the start of a high-risk AI interaction
3. 3Safe harbor when the AI clearly and conspicuously discloses at the outset and throughout
4. 4Division of Consumer Protection has rulemaking and enforcement authority, with fines of up to $2,500 per violation
5. 5Extended the AI Policy Act's repeal date to July 1, 2027 (effective on signing, March 27, 2025)

Latest legislative action

Mar 27, 2025. Governor Signed

Sponsors

Roll call votes (showing 3 of 6)

Amendments (1)

• Senate Amendment 1 Adopted 2025-02-25