In one paragraph
Louisiana's HB425 would have made it an unfair or deceptive trade practice for any person to let a Louisiana consumer interact with a chatbot, AI agent or avatar that could make a reasonable person think it is human without telling them clearly and conspicuously that it is an automated system. It was referred to House Commerce March 9, 2026 and never advanced, so it died with the 2026 regular session.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None: the bill died and never became law. Businesses using customer-facing chatbots would have had to disclose them clearly and faced private suits and penalties.
Key provisions
- 'Automated system': a chatbot, AI agent, avatar or other technology that holds a text or voice conversation and may lead a reasonable person to believe they are talking to a human (proposed R.S. 51:1430(A))
- Violation: in a commercial transaction with a Louisiana consumer, failing to clearly and conspicuously disclose the automated system, or the consumer may reasonably believe it is human
- Private suit by a consumer for actual damages plus statutory damages up to $1,000; class awards capped at $10,000,000
- The attorney general could seek injunctive relief, and a court could impose a civil penalty up to $5,000,000 on a violator
- The text states no effective date, exemptions or sunset
Latest legislative action
Mar 9, 2026. Read by title, under the rules, referred to the Committee on Commerce.
Sponsors
| Name | Role | District |
|---|---|---|
| Mandie Landry D | Sponsor | HD-091 |
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error