In one paragraph
Utah's Abuse of Personal Identity Act now covers unauthorized commercial use of a person's identity through AI, including simulated likenesses and computer-generated voices, and prohibits knowingly distributing, selling or licensing tools whose primary purpose is creating such content without authorization. The Act's existing right to sue now reaches AI-based misuse. Took effect May 7, 2025.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
If you use AI voice or likeness clones of real people in Utah commercial content, you need their authorization.
Key provisions
- Personal identity now includes simulations or artificial recreations made with generative AI, and voice includes computer-generated sound identifiable to a person (Utah Code Title 45, Chapter 3)
- Prohibits knowingly distributing, selling or licensing tools whose intended primary purpose is the unauthorized creation of content using a person's identity for commercial purposes (45-3-3)
- Adds exemptions for news, entertainment works, and commentary, criticism, parody and satire (45-3-7)
- The Act's existing private right of action (injunctive relief, damages, exemplary damages, attorney fees and costs) now reaches AI-based misuse
Latest legislative action
Mar 27, 2025. Governor Signed
Sponsors
| Name | Role | District |
|---|---|---|
| Jordan Teuscher R | Sponsor | HD-044 |
| Mike McKell R | Sponsor | SD-025 |
Roll call votes (showing 3 of 5)
H House/ passed 3rd reading Mar 7, 2025
70 yea0 nay5 otherPassed
H House Comm - Favorable Recommendation Mar 4, 2025
7 yea0 nay3 otherPassed
S Senate/ passed 3rd reading Feb 27, 2025
25 yea0 nay4 otherPassed
Amendments (1)
-
Senate Amendment 1 Adopted 2025-02-27
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error