In one paragraph
Not law. HB 358 passed the Alaska House 38-2 on May 9, 2024. It would have made a defamation claim based on a deepfake defamation per se and barred knowingly using a deepfake in an electioneering communication to influence an election. People harmed could sue creators, knowing distributors or anyone who stripped a disclosure; a clear 'has been manipulated' label was a defense, and platforms and broadcasters carrying others' ads were not liable. The Senate Judiciary Committee rewrote it on May 13, 2024, but it died when the session ended.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None: the bill died, so it creates no deepfake rules for Alaska election ads.
Key provisions
- A defamation action based on a deepfake is defamation per se
- No knowingly using a deepfake in an electioneering communication with intent to influence an election
- People harmed may sue the creator, anyone who knowingly distributes it, or anyone who removes a required disclosure, for damages, full attorney fees and costs, and may seek an injunction
- Defense: the disclosure 'This (image/video/audio) has been manipulated', shown throughout visual media or read at the start, end and every two minutes of audio
- Interactive computer services, internet and cloud providers, telecom networks and broadcasters are not liable for carrying another person's communication
- Deepfake: AI-created or altered media that appears authentic to a reasonable observer and conveys a fundamentally different impression than the original
- Passed the House 38-2 on May 9, 2024; the Senate Judiciary Committee reported a substitute (using 'synthetic media') May 13, 2024 and sent it to Rules; died when the 2024 session ended
Latest legislative action
May 13, 2024. (S) JUD RPT SCS, REFERRED TO RULES; no further action before the 2024 session ended
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error