Session Expired

Your session has expired. Please sign in again to continue where you left off.

Sign In Again
Home › Tools › Surveillance Pricing Tracker
Tools

Surveillance Pricing Laws by State

84 bills across 27 states — algorithmic pricing disclosure mandates, prohibitions on personalized pricing using personal data, and consumer opt-out rights. 40+ bills introduced across 24 states in 2026.

27 states, 84 bills
28
Disclosure
Requires merchants to disclose when prices are personalized using consumer data
1
Disclosure & Opt-Out
Requires disclosure plus consumer right to opt out of surveillance pricing
55
Prohibition
Bans setting prices based on personal data collected from surveillance

Key Surveillance Pricing Laws & Bills

Editorially curated and verified against primary sources. Updated automatically as new bills are tracked.

State Bill Status Effective Category Source
Disclosure
New York Algorithmic Pricing Disclosure Act (S 3008) Enacted (2025) 2025-07-08 Disclosure Primary Source
Prohibition
Maryland Protection from Predatory Pricing Act (SB 736) Enacted (2026) Prohibition Primary Source
California AB 2564 Introduced (2026) Prohibition Primary Source
Disclosure & Opt-Out
Illinois HB 4248 (Algorithmic Pricing Transparency Act) Introduced (2026) Disclosure & Opt-Out Primary Source
Prohibition
Vermont S.207 Introduced (2026) Prohibition Primary Source
Disclosure
Connecticut SB 4 Introduced (2026) Disclosure Primary Source
Maryland HB 1475 Introduced (2026) Disclosure Primary Source
New compliance guide: AI Surveillance Pricing Laws: 24 States Move to Regulate Algorithmic Pricing (2026 Guide) — disclosure vs. prohibition models explained.

All Surveillance & Algorithmic Pricing Bills

State Bill Status Effective Category Summary
Arizona HB2490 Introduced Disclosure Regulates algorithmic or surveillance-based pricing
California AB 2564 Introduced (2026) Prohibition Would prohibit businesses from using personal information to charge consumers different prices without affirmative consent. Applies to online retailers and service providers.
California SB384 In Committee Prohibition Bans setting prices based on personal data collected from surveillance
California SB295 In Committee 2025-01-01 Disclosure Regulates algorithmic or surveillance-based pricing
California SB52 In Committee Disclosure Regulates algorithmic or surveillance-based pricing
Colorado HB 1210 Unknown Prohibition Bans setting prices based on personal data collected from surveillance
Colorado HB 1148 In Committee Prohibition Bans setting prices based on personal data collected from surveillance
Connecticut SB 4 Introduced (2026) Disclosure Would require disclosure when algorithmic pricing tools are used to set consumer-facing prices based on personal data.
Connecticut SB00004 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Georgia SB164 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Georgia SB559 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Hawaii SB157 In Committee Prohibition Bans setting prices based on personal data collected from surveillance
Hawaii HB831 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Hawaii HB2611 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Illinois HB 4248 (Algorithmic Pricing Transparency Act) Introduced (2026) Disclosure & Opt-Out Would require merchants to disclose categories of personal data used to set personalized prices and provide consumers a right to opt out of surveillance pricing.
Illinois HB4248 Introduced 2026-01-01 Prohibition Bans setting prices based on personal data collected from surveillance
Illinois HB4717 Introduced Disclosure Requires merchants to disclose when prices are personalized using consumer data
Illinois HB5871 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Illinois HB4544 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Illinois HB1427 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Illinois HB5323 Introduced Disclosure Requires merchants to disclose when prices are personalized using consumer data
Illinois HB4985 Introduced Disclosure Regulates algorithmic or surveillance-based pricing
Iowa SF2278 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Kentucky HB734 Introduced 2025-01-01 Prohibition Bans setting prices based on personal data collected from surveillance
Kentucky HB633 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Kentucky SB34 Introduced 2025-01-01 Prohibition Bans setting prices based on personal data collected from surveillance
Kentucky HB201 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Kentucky HB33 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Louisiana HB471 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Louisiana SB362 Introduced 2026-08-01 Disclosure Regulates algorithmic or surveillance-based pricing
Maryland Protection from Predatory Pricing Act (SB 736) Enacted (2026) Prohibition Prohibits setting prices based on personal data collected through surveillance of consumer behavior. Provides civil remedies and AG enforcement.
Maryland HB 1475 Introduced (2026) Disclosure Would require businesses to disclose to consumers when prices are set using personal information, including location, browsing history, and demographic data.
Maryland HB434 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Massachusetts S51 Introduced Disclosure Requires merchants to disclose when prices are personalized using consumer data
Mississippi HB1267 Dead Disclosure Regulates algorithmic or surveillance-based pricing
New Hampshire HB 1612 Unknown Disclosure Regulates algorithmic or surveillance-based pricing
New Jersey S3732 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
New Jersey S451 Introduced 2026-07-01 Disclosure Regulates algorithmic or surveillance-based pricing
New Jersey A4685 Introduced 2026-10-01 Prohibition Bans setting prices based on personal data collected from surveillance
New Jersey A3326 Introduced Disclosure Regulates algorithmic or surveillance-based pricing
New Jersey A3989 Introduced Disclosure Regulates algorithmic or surveillance-based pricing
New Jersey A2299 Introduced 2026-03-01 Prohibition Bans setting prices based on personal data collected from surveillance
New Jersey S3612 Introduced 2026-10-01 Disclosure Regulates algorithmic or surveillance-based pricing
New York Algorithmic Pricing Disclosure Act (S 3008) Enacted (2025) 2025-07-08 Disclosure First enacted state law requiring merchants to disclose when prices are set using personal data. Merchants must notify consumers before purchase if price was determined using personal information.
New York S07882 Passed Both Chambers 2025-07-12 Prohibition Bans setting prices based on personal data collected from surveillance
New York S 7033 Introduced Disclosure Requires merchants to disclose when prices are personalized using consumer data
New York S 8623 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
New York A 9349 In Committee Prohibition Bans setting prices based on personal data collected from surveillance
New York A03008 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
New York S08616 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
New York A04991 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
New York S02697 Introduced 2025-04-22 Prohibition Bans setting prices based on personal data collected from surveillance
New York S 8616 In Committee Prohibition Bans setting prices based on personal data collected from surveillance
New York S03008 Passed Both Chambers Prohibition Bans setting prices based on personal data collected from surveillance
New York S07033 Introduced Disclosure Requires merchants to disclose when prices are personalized using consumer data
New York S09700 Introduced 2026-07-01 Prohibition Bans setting prices based on personal data collected from surveillance
New York S01573 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
New York A09152 Introduced 2026-01-15 Prohibition Bans setting prices based on personal data collected from surveillance
New York A06765 Introduced Disclosure Requires merchants to disclose when prices are personalized using consumer data
New York A01417 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
New York A 9396 In Committee Prohibition Bans setting prices based on personal data collected from surveillance
Ohio SB79 Introduced Disclosure Regulates algorithmic or surveillance-based pricing
Ohio HB665 Introduced Disclosure Regulates algorithmic or surveillance-based pricing
Oklahoma HB3959 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Pennsylvania HB1779 Introduced Disclosure Requires merchants to disclose when prices are personalized using consumer data
Rhode Island H7849 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Rhode Island H7129 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Rhode Island S2266 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Tennessee SB1998 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Tennessee HB1468 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Tennessee SB1807 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Texas HB2491 Introduced 2025-09-01 Disclosure Regulates algorithmic or surveillance-based pricing
Texas SB2567 Introduced 2025-09-01 Disclosure Requires merchants to disclose when prices are personalized using consumer data
United States (Federal) HB1788 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
United States (Federal) SB232 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
United States (Federal) HB4640 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
United States (Federal) HB8229 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Vermont S.207 Introduced (2026) Prohibition Would prohibit retailers from using personal data to offer individualized prices not available to all consumers. Provides private right of action.
Virginia SB585 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Virginia HB1252 Introduced Disclosure Requires merchants to disclose when prices are personalized using consumer data
Washington SB6312 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Washington HB2481 Introduced Prohibition Bans setting prices based on personal data collected from surveillance
Wisconsin AB1190 Dead Disclosure Regulates algorithmic or surveillance-based pricing
Wisconsin SB1140 Dead Disclosure Regulates algorithmic or surveillance-based pricing

Stay ahead of surveillance pricing requirements

Get alerted when new algorithmic pricing bills are introduced or existing ones change status.

Subscribe to Bill Alerts

Free alerts · Unsubscribe anytime

AI Disclosure Tracker Healthcare AI Tracker Surveillance Pricing Guide All 50 States

Frequently Asked Questions

What is surveillance pricing?

Surveillance pricing (also called algorithmic, personalized, or dynamic pricing) refers to the practice of using personal data — browsing history, device type, location, demographics — to set different prices for different consumers in real time. The FTC opened an inquiry into the practice in 2024.

Which states regulate surveillance pricing?

As of April 2026, more than 40 bills across at least 24 states address surveillance pricing. New York's Algorithmic Pricing Disclosure Act (effective July 2025) was the first enacted; Maryland enacted the Protection from Predatory Pricing Act in 2026; California, Illinois, Vermont, Connecticut, and others have introduced bills with disclosure or prohibition models.

What does the IL Algorithmic Pricing Transparency Act require?

Illinois HB 4248 would require merchants to disclose categories of personal data used to set personalized prices and provide consumers a right to opt out.

Sources verified April 2026. Updated automatically as new bills are tracked. Have a correction? Contact us.