In one paragraph
Arizona's SB 1515 (2024) would have added A.R.S. 16-1023, barring distribution within ninety days before an election of a synthetic media message that the distributor knows or should know is a deceptive and fraudulent deepfake of a candidate or political party on the ballot, unless it carries the disclosure 'This [image/video/audio] has been manipulated or generated by artificial intelligence.' A depicted candidate could seek an injunction. It was held in Senate committees with no action and died with the 2023-24 (56th Legislature) session.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None: the bill died and never became law. It would have required anyone distributing a deceptive deepfake of a candidate or party within ninety days of an election to label it as AI-manipulated, with news and satire exemptions.
Key provisions
- Would bar distributing, within ninety days before an election, a deceptive and fraudulent deepfake of a candidate or political party on that ballot unless the required AI disclosure is included
- Would set disclosure rules: text no smaller than the largest other text and shown for the full duration of a video; audio disclosure read at the start, at the end and at intervals of not more than two minutes if over two minutes
- Would let a depicted candidate seek injunctive or other equitable relief
- Would exempt broadcasters airing it in bona fide news coverage that acknowledges authenticity questions or paid to air it after a good-faith check, news publications that clearly state it is not accurate, and satire or parody
- Would define a deceptive and fraudulent deepfake as synthetic media depicting a candidate or party with intent to injure reputation or deceive a voter
- Assigned to Senate Elections and Rules; held in committees with no action; died with the 56th Legislature
Latest legislative action
Feb 6, 2024. Senate read second time; assigned to Elections and Rules with no committee action; final disposition 'Held in Committees'
Sponsors (showing 5 of 25)
| Name | Role |
|---|---|
| Gail Griffin R | Primary |
| Kevin Payne R | Primary |
| Martin Quezada | Primary |
| Paul Boyer | Primary |
| Timothy "Tim" Dunn | Primary |
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error