In one paragraph
Hawaii's HB 1734 (2024) would have required campaign advertisements containing an image, video or audio created wholly or partly with generative AI to include a clear and conspicuous disclosure, with format rules by media type (printed box for images, at least three seconds for audio, at least four seconds for video). Violators would face a fine under HRS 11-410. It was referred to JHA and FIN on January 24, 2024 and died when the 2024 session ended.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None: the bill did not pass. It would have required candidates and committees to disclose generative AI in campaign ads, with fines for violations.
Key provisions
- New HRS chapter 11 section: ads containing an image, video or audio created wholly or partly with generative AI must include a statement disclosing the use
- Still images or text: font not smaller than most ad text, in a printed box, with reasonable color contrast
- Audio: clearly audible statement at beginning or end lasting at least three seconds
- Video: written statement at beginning or end for at least four seconds, plus audible statement unless the ad has no other audio
- Violators subject to a fine under HRS 11-410 (amount not stated in the bill); the commission would adopt rules under chapter 91
- Generative AI means technology creating an image, video or audio of an actual person, place or thing that a reasonable third party would likely perceive as real
- Would have taken effect July 1, 2024; never heard after referral
Latest legislative action
Jan 24, 2024. Referred to JHA, FIN, referral sheet 1
Sponsors
| Name | Role | District |
|---|---|---|
| David Alcos R | Sponsor | HD-041 |
| Diamond Garcia R | Sponsor | HD-042 |
| Elijah Pierick R | Sponsor | HD-039 |
| Gene Ward R | Sponsor | HD-018 |
| Lauren Matsumoto R | Sponsor | HD-038 |
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error