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AI Summary
SB278 prohibits microtargeting of political ads on TV and social media based on behavioral data and demographics below electoral district level.
Business Impact
If you run political advertising in Hawaii, you must stop microtargeting based on detailed online data or face penalties.
What do these statuses mean? ▼
Introduced
— Filed in the legislature; not yet heard in committee
In Committee
— Assigned to and being reviewed by a legislative committee
Passed
— Approved by one or both chambers; awaiting further action
Signed / Enacted
— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed
— Vetoed, failed to pass, or session expired without action
Unknown
— Status data not yet available or awaiting classification
Affected Industries
Topics
What This Means
SB278 aims to regulate political advertising by prohibiting microtargeting based on specific online data. This bill impacts advertisers and political campaigns, ensuring broader audience reach without reliance on granular data analytics.
Key Provisions
- Prohibits microtargeting of political ads based on online behavioral data.
- Prohibits microtargeting based on demographic characteristics.
- Prohibits microtargeting based on geographic location below electoral district level.
Latest Legislative Action
The committee on JDC deferred the measure.
Bill Sponsors
| Name | Role |
|---|---|
| AQUINO | Primary |
| AQUINO | Primary |
| BAKER | Primary |
| BAKER | Primary |
| DELA CRUZ | Primary |
| DELA CRUZ | Primary |
| ENGLISH | Primary |
| ENGLISH | Primary |
| FEVELLA | Primary |
| FEVELLA | Primary |
| KEITH-AGARAN | Primary |
| KEITH-AGARAN | Primary |
| KEITH-AGARAN | Primary |
| KEITH-AGARAN | Primary |
| KOUCHI | Primary |
| KOUCHI | Primary |
| RHOADS | Primary |
| RHOADS | Primary |
Compliance Checklist
Cease microtargeting practices in political advertising
Who: Political advertisers and campaigns
Penalty: Potential penalties for non-compliance not specified.
Who: Political advertisers and campaigns
Penalty: Potential penalties for non-compliance not specified.
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Official Bill Text
View SB278 on official legislature website →
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