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AI Summary
This bill prohibits microtargeting of political ads based on online behavioral data, demographics, and geographic location below electoral districts, addressing data privacy concerns.
Business Impact
If you run political advertising in Hawaii, you must stop microtargeting based on detailed online data or face penalties.
What do these statuses mean? ▼
Introduced
— Filed in the legislature; not yet heard in committee
In Committee
— Assigned to and being reviewed by a legislative committee
Passed
— Approved by one or both chambers; awaiting further action
Signed / Enacted
— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed
— Vetoed, failed to pass, or session expired without action
Unknown
— Status data not yet available or awaiting classification
Affected Industries
Topics How we classify →
What This Means
SB278 aims to regulate political advertising by prohibiting microtargeting based on specific online data, addressing data privacy and surveillance concerns in technology regulation.
Key Provisions
- Prohibits microtargeting of political ads based on online behavioral data.
- Prohibits microtargeting based on demographic characteristics.
- Prohibits microtargeting based on geographic location below electoral district level.
Latest Legislative Action
Referred to EDU, WAM.
Bill Sponsors
| Name | Role | District |
|---|---|---|
| Sam Slom R | Sponsor | SD-009 |
Compliance Checklist
Cease microtargeting practices in political advertising
Who: Political advertisers and campaigns
Penalty: Potential penalties for non-compliance not specified.
Who: Political advertisers and campaigns
Penalty: Potential penalties for non-compliance not specified.
Full Legal Analysis
SB278 prohibits the microtargeting of political advertisements on television and social media platforms based on online behavioral data, demographic characteristics, and geographic location that is more specific than electoral district level. This means that advertisers will need to adjust their strategies to avoid using detailed data that could lead to targeted ads aimed at specific subgroups within a district. Similar laws in other states have sought to limit the use of personal data in political advertising, reflecting a growing trend towards increased regulation in this area, particularly concerning data privacy and surveillance.
Official Source
Official Bill Text
View SB278 on official legislature website →
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