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LA SB426: Provides for the Allen Toussaint Legacy Act.

Effective Aug 1, 2022 Louisiana · 2022 session

Last verified Oct 12, 2026 · official bill text

SB426 · where it stands

All steps complete
  1. Introduced Complete
  2. Passed first chamber Complete
  3. Passed both chambers Complete
  4. Enacted Complete
  5. Effective Since Aug 1, 2022
What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

Louisiana's SB 426 (Act 425 of 2022), the Allen Toussaint Legacy Act, gives each person a transferable property right in their identity, including name, voice, likeness and digital replica. A digital replica is a computer-generated reproduction of a performer's likeness or voice indistinguishable from the real one. Using a person's identity for commercial purposes without consent is a violation, and so is using a digital replica in a scripted audiovisual work or live dramatic performance to create the clear impression that the performer is actually performing a role. Remedies include the greater of $1,000 or actual damages, profits and injunctions. Effective August 1, 2022.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

Studios, advertisers and AI voice or likeness tools need written consent to use Louisiana individuals' identities or performers' digital replicas.

Key provisions

  1. Property right in each individual's identity, including name, voice, signature, photograph, image, likeness and digital replica
  2. Digital replica: computer-generated or electronic reproduction of a professional performer's likeness or voice indistinguishable from the real one
  3. Commercial use of identity without consent is a violation (R.S. 51:470.4(A))
  4. Using a digital replica in a scripted audiovisual work or live dramatic work to create the impression the performer is performing is a violation (R.S. 51:470.4(C))
  5. Rights are heritable, licensable and transferable; written, signed licenses required
  6. Damages of the greater of $1,000 or actual damages, plus profits and injunctive relief; news and expressive-work protections

Latest legislative action

Jun 15, 2022. Signed by the Governor June 15, 2022; becomes Act No. 425; effective August 1, 2022

Topics and industries

Related topics

AI Likeness

Affected industries

MediaTechnology

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

Related AI laws in Louisiana

All Louisiana bills →
HB157 Establishes a cause of action for misuse of artificial intelligence HB178 Provides for the continuous revision of the Code of Civil Procedure SB175 Criminalizes deepfakes involving minors and defines the rights to digital image SB 346 SCHOOLS: Prohibits the use of deepfake material against students enrolled in K-1 SB6 Creates the crime of unlawful dissemination or sale of images of another created HB119 Provides relative to unlawful conduct involving images of another person created

Same topic in other states

Montana HB513 Revise laws related to use of name, voice, and likeness of individuals and penal New Hampshire HB1432 Relative to prohibiting certain uses of deepfakes and creating a private claim o Utah SB0256 Identity Protection Modifications Rhode Island S3338 Relating to Criminal Offenses -- Impersonation and Identity Fraud Tennessee HB2091 AN ACT to amend Tennessee Code Annotated, Title 39, Chapter 14, Part 1 and Title New York S5959 Establishes the right of publicity and provides for a private right of action fo