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LA HB157: Establishes a cause of action for misuse of artificial intelligence

Dead/Failed Louisiana · 2026 session

Last verified Oct 10, 2026 · official bill text

HB157 · where it stands

This bill did not become law (dead/failed) · last action Mar 9, 2026.

What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

Louisiana's HB157 would have made it a violation of the state's identity-misappropriation law to use AI to generate an audiovisual work of a person's identity (name, voice, likeness or digital replica) for a commercial purpose without prior consent. Violators could be liable for the greater of $1,000 or actual damages plus disgorgement of profits, with injunctions and discretionary attorney fees. It was referred to House Civil Law and Procedure March 9, 2026 and died.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

None: the bill died and never became law. Advertisers and developers using AI-generated likenesses commercially would have needed prior consent.

Key provisions

  1. Adds a definition of 'artificial intelligence' to R.S. 51:470.2 and prohibits using AI to generate an audiovisual work of an individual's identity for a commercial purpose without prior consent (51:470.4(D))
  2. Remedies: the greater of $1,000 or actual damages, disgorgement of profits, temporary restraining orders or injunctions; a court may award attorney fees and costs to the prevailing party (51:470.4(F)-(G))
  3. Persons acting in Louisiana, or causing prohibited goods or advertising to reach the state, would be deemed to submit to its jurisdiction (470.4(E))
  4. Suits over a digital replica, expressive work, identity or performance, or against news and media outlets, would be subject to the special motion to strike in Code of Civil Procedure Art. 971 (470.4(H))
  5. AI-related claims would apply only to acts after August 1, 2026; the text has no sunset

Latest legislative action

Mar 9, 2026. Read by title, under the rules, referred to the Committee on Civil Law and Procedure; died when the Louisiana Legislature's 2026 regular session ended

Sponsors

NameRoleDistrict
R Sponsor HD-085

Topics and industries

Related topics

AI LikenessAI Liability

Affected industries

MediaTechnology

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

Related AI laws in Louisiana

All Louisiana bills →
HB178 Provides for the continuous revision of the Code of Civil Procedure SB426 Provides for the Allen Toussaint Legacy Act. SB175 Criminalizes deepfakes involving minors and defines the rights to digital image SB 346 SCHOOLS: Prohibits the use of deepfake material against students enrolled in K-1 SB6 Creates the crime of unlawful dissemination or sale of images of another created HB119 Provides relative to unlawful conduct involving images of another person created

Same topic in other states

Montana HB513 Revise laws related to use of name, voice, and likeness of individuals and penal Utah SB0256 Identity Protection Modifications Tennessee HB2091 AN ACT to amend Tennessee Code Annotated, Title 39, Chapter 14, Part 1 and Title Illinois HB4875 PUBLICITY ACT-USE OF AI Georgia HB1603 Georgia Entertainment Artificial Intelligence Accountability and Performer Prote California SB1142 Digital Dignity Act.