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NH HB1596: Requiring a disclosure of deceptive artificial intelligence usage in political advertising.

Enacted New Hampshire · 2024 session

Last verified May 1, 2026 · official bill text

HB1596 · where it stands

4 of 5 steps complete
  1. Introduced Complete
  2. Passed first chamber Complete
  3. Passed both chambers Complete
  4. Signed Complete
  5. In effect Date not recorded
What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Signed / enacted
Signed into law; it may or may not be in effect yet.
In effect
The effective date has passed.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

HB1596 mandates disclosure of AI and deepfake use in political ads within 90 days of an election.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

If you use AI for political ads, you must disclose it by August 1, 2024, or face legal action.

What this means

New Hampshire's HB1596 requires political ads using AI or deepfakes to include a disclosure within 90 days of an election. This applies to candidates and election officials.

Key provisions

  1. Section 664:14-c: Requires disclosure of AI and deepfake usage in political ads.
  2. Section 664:14-c(II): Prohibits distribution of deepfakes without disclosure within 90 days of an election.
  3. Section 664:14-c(III): Specifies disclosure requirements for visual and audio media.
  4. Section 664:14-c(IV): Allows candidates to seek legal relief for violations.

Compliance checklist

  • Disclose any deceptive AI usage in political ads Who: Political candidates and organizations Deadline: Effective immediately upon signing Penalty: Potential legal challenges and reputational damage

Latest legislative action

Aug 6, 2024. Signed by Governor Sununu 08/02/2024; Chapter 345; eff. 08/01/2024 House Journal 16

Full analysis

House Bill 1596, enacted in New Hampshire, mandates the disclosure of artificial intelligence and deepfake usage in political advertising. Specifically, it requires that any media created using AI or generative AI, known to be a deepfake, must include a disclosure if distributed within 90 days of an election where a candidate appears on the ballot. The disclosure must state that the media has been manipulated or generated by AI and depicts speech or conduct that did not occur. The bill outlines specific requirements for how these disclosures should be presented in both visual and audio media. Furthermore, candidates or election officials depicted in such media can seek injunctive relief or damages. The bill exempts certain entities, such as bona fide news organizations and satire, from these requirements. The act takes effect on August 1, 2024.

Sponsors (showing 5 of 11)

NameRoleDistrict
D Sponsor HD-09-MER
D Sponsor SD-015
D Sponsor HD-10-STR
R Sponsor HD-14-MER
D Sponsor SD-010

Roll call votes

H Req CofC May 30, 2024

182 yea168 nay45 otherPassed

Topics and industries

Related topics

AI DeepfakesAI Transparency

Affected industries

Consumer ProtectionMedia

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

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