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"AI Likeness Protection Act"; concerns distributing realistic representation of individual's image, likeness, or voice created using generative artificial intelligence.
The AI Likeness Protection Act requires consent for distributing realistic representations of individuals created by generative AI, with defenses like labeling or satire exceptions.
If you use generative AI to create content featuring individuals, you must obtain their consent before distribution or face civil penalties.
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Affected Industries
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What This Means
The AI Likeness Protection Act aims to regulate the use of generative AI in creating realistic representations of individuals. It mandates consent before use, addressing potential harms like defamation and emotional distress. Defenses include labeling content as GenAI-generated or using representations in satire or parody involving public figures.
Key Provisions
- Requires consent before distributing realistic representations of individuals created by GenAI.
- Defines 'generative artificial intelligence system' and 'realistic representation'.
- Allows individuals to bring civil actions for unauthorized use.
- Establishes defenses for defendants in civil actions, such as labeling or satire exceptions.
- Specifies penalties for unauthorized use, including damages and attorney's fees.
- Provides special provisions for minors regarding liability.
Latest Legislative Action
Introduced, Referred to Assembly Science, Innovation and Technology Committee
Bill Sponsors
| Name | Role | District |
|---|---|---|
| Andrew Macurdy D | Sponsor | HD-021 |
Compliance Checklist
Who: Individuals or entities using GenAI for content creation.
Penalty: Civil penalties up to $1,000 per violation.
Who: Content creators using GenAI.
Penalty: Potential civil action if not labeled.
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