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NJ A5088: "AI Likeness Protection Act"; concerns distributing realistic representation of individual's image, likeness, or voice created using generative artif…

In Committee New Jersey · 2026–2027 session

Last verified Oct 13, 2026 · official bill text

A5088 · where it stands

1 of 5 steps complete
  1. Introduced In committee
  2. Passed first chamber
  3. Passed both chambers
  4. Enacted
  5. Effective
What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
Vetoed, failed, or the session ended without action.
View full title

"AI Likeness Protection Act"; concerns distributing realistic representation of individual's image, likeness, or voice created using generative artificial intelligence.

In one paragraph

New Jersey's A5088, the AI Likeness Protection Act, would require a person to get consent from an individual (or a minor's parent or guardian) before publishing or distributing a highly realistic generative-AI representation of that person's voice or likeness. The individual could sue for an injunction and the greater of actual damages plus profits or a civil penalty of up to $1,000 per violation. Introduced May 14, 2026.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

Anyone distributing realistic AI-generated voices or likenesses of real people would need consent first and could be sued for damages or up to $1,000 per violation.

Key provisions

  1. Sec. 3: 'Realistic representation' is a highly realistic AI-created representation readily identifiable as a person's voice or visual likeness that a reasonable person could not tell from the real individual.
  2. Sec. 3: Excludes sampling, authorized remixing or remastering, and representations with a clear and conspicuous label or watermark identifying them as generative AI products.
  3. Sec. 4: Before making a realistic representation available to the public, a person must obtain authorization or consent from the individual or a minor's parent or legal guardian.
  4. Sec. 4: The individual may sue; defenses are a label or disclaimer of generative AI use, an assumption by a reasonable person that it was AI-made, or satire or parody of a public figure.
  5. Sec. 5: A prevailing plaintiff may get an injunction and the greater of actual damages plus profits and attorneys' fees for knowing unauthorized use, or a civil penalty of up to $1,000 per violation.
  6. Sec. 5: A minor found liable for a first violation faces injunctive relief only.
  7. Sec. 7: Takes effect on the first day of the eighth month after enactment.

Latest legislative action

May 14, 2026. Introduced, Referred to Assembly Science, Innovation and Technology Committee

Sponsors

NameRoleDistrict
D Sponsor HD-021

Topics and industries

Related topics

AI Likeness

Affected industries

MediaTechnology

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

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Same topic in other states

Montana HB513 Revise laws related to use of name, voice, and likeness of individuals and penal New Hampshire HB1432 Relative to prohibiting certain uses of deepfakes and creating a private claim o Utah SB0256 Identity Protection Modifications Rhode Island S3338 Relating to Criminal Offenses -- Impersonation and Identity Fraud Tennessee HB2091 AN ACT to amend Tennessee Code Annotated, Title 39, Chapter 14, Part 1 and Title New York S5959 Establishes the right of publicity and provides for a private right of action fo