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NJ S3668: Requires notification of use of artificial intelligence system in certain communications with consumers.

In Committee New Jersey · 2026–2027 session

Last verified Oct 13, 2026 · official bill text

S3668 · where it stands

1 of 5 steps complete
  1. Introduced In committee
  2. Passed first chamber
  3. Passed both chambers
  4. Enacted
  5. Effective
What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

New Jersey's S3668 would require a person or entity that deploys an AI system to communicate with a consumer through an online platform to tell the consumer, clearly and conspicuously, that an AI system is communicating and how to reach a human. A violation would be an unlawful practice under the Consumer Fraud Act. Introduced February 24, 2026.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

Businesses that use AI chat on online platforms would need to disclose the AI and give a path to a human, or face Consumer Fraud Act penalties.

Key provisions

  1. Sec. 1a: Upon establishing contact and before further communication, the deployer must clearly and conspicuously notify the consumer that an AI system is communicating with them.
  2. Sec. 1a: The deployer must also give information for reaching a human, such as a phone number or website, the days and times a human is available, and any other information needed.
  3. Sec. 1b: A violation is an unlawful practice and a violation of the Consumer Fraud Act (C.56:8-1 et seq.).
  4. Statement: penalties up to $10,000 for a first offense and $20,000 for later ones, plus cease and desist orders, punitive damages and treble damages.
  5. Sec. 1c: 'Artificial intelligence' covers technologies performing tasks normally requiring human intelligence, including generative AI.
  6. Sec. 2: Takes effect immediately.

Latest legislative action

Feb 24, 2026. Introduced in the Senate, Referred to Senate Commerce Committee

Sponsors

NameRoleDistrict
R Sponsor SD-012

Topics and industries

Related topics

User-Facing AIAI Transparency

Affected industries

Consumer ProtectionTechnology

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

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Same topic in other states

Connecticut SB00005 An Act Concerning Online Safety Maine LD1727 An Act to Ensure Transparency in Consumer Transactions Involving Artificial Inte Iowa SF2417 A bill for an act establishing requirements and guidelines for conversational AI Utah SB226 Artificial Intelligence Consumer Protection Amendments Hawaii SB3001 Relating To Artificial Intelligence. Colorado HB 1263 Conversational Artificial Intelligence Service Operator Requirements