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NY A03924

NY A03924: Relates to privacy rights involving digitization; provides that such right of privacy and action for injunction and damages shall include a portrait,… Reviewed

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Relates to privacy rights involving digitization; provides that such right of privacy and action for injunction and damages shall include a portrait, picture, likeness or voice created or altered by digitization.

AI Summary

This bill relates to privacy rights involving digitization, expanding protections to include both created and altered digitized likenesses and voices, and allows for an action for injunction and damages.

Business Impact

If you use AI to create or alter likenesses or voices, you must obtain consent by January 1, 2025, or face legal action and damages.

State
New York
Bill Number
A03924
Status
Introduced
Risk Level
Medium
Category
Amendment
Last Action
Jan 7, 2026
Last Verified
May 4, 2026
Data Updated
May 4, 2026
What do these statuses mean?
Introduced — Filed in the legislature; not yet heard in committee
In Committee — Assigned to and being reviewed by a legislative committee
Passed — Approved by one or both chambers; awaiting further action
Signed / Enacted — Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed — Vetoed, failed to pass, or session expired without action
Unknown — Status data not yet available or awaiting classification

Affected Industries

Technology Advertising Media Consumer Protection

Topics How we classify →

What This Means

The proposed legislation seeks to enhance privacy rights in the digital age. It provides for an action for injunction and damages concerning unauthorized use of both created and altered digitized likenesses, though the scope of 'unauthorized use' is speculative without the full bill text.

Key Provisions

Latest Legislative Action

referred to judiciary

Bill Sponsors (showing 5 of 16)

Name Role
Primary
Primary
Primary
Primary
Primary

Compliance Checklist

Obtain written consent for the use of any individual's likeness or voice.
Who: Businesses and individuals using likenesses for advertising or trade.
Deadline: Immediately upon enactment.
Penalty: Misdemeanor charges and potential civil damages.
Review and update marketing practices to ensure compliance with the new privacy rights.
Who: Marketing and legal teams within organizations.
Deadline: Ongoing.
Penalty: Civil liability for unauthorized use.

Full Legal Analysis

The bill relates to privacy rights by expanding the definition to include portraits, pictures, likenesses, or voices created or altered through digitization. The absence of exemptions or exceptions is speculative due to the lack of full bill text. Without the full bill text, the scope of 'unauthorized use' and enforcement mechanisms or penalties cannot be confirmed, but it does provide for an action for injunction and damages.

Official Source


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