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NY A03924: Relates to privacy rights involving digitization; provides that such right of privacy and action for injunction and damages shall include a portrait,…

Introduced New York

Last verified Oct 11, 2026 · official bill text

A03924 · where it stands

1 of 5 steps complete
  1. Introduced Complete
  2. Passed first chamber
  3. Passed both chambers
  4. Enacted
  5. Effective
What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
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Enacted
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Effective date
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View full title

Relates to privacy rights involving digitization; provides that such right of privacy and action for injunction and damages shall include a portrait, picture, likeness or voice created or altered by digitization.

In one paragraph

New York's A 3924 (the "right to your own image act") would amend Civil Rights Law §§ 50 and 51 so that using a person's name, portrait, picture, likeness or voice for advertising or trade without written consent covers one created or altered by digitization: software, machine learning, artificial intelligence or other technological means. Both the misdemeanor and the civil action for an injunction and damages would apply. Introduced January 30, 2025 and referred to the Judiciary Committee (again January 7, 2026); it has not passed either chamber.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

None yet: the bill is pending. If enacted, anyone using a digitally created or altered likeness or voice (including AI-generated) for advertising or trade in New York would need the person's written consent, or face a misdemeanor charge and a lawsuit.

Key provisions

  1. Short title: the "right to your own image act"
  2. Section 50 (right of privacy) would extend to a portrait, picture, likeness or voice created or altered by digitization; use for advertising or trade without written consent (a minor's parent or guardian for a minor) is a misdemeanor
  3. "Digitization" would mean the use of software, machine learning, artificial intelligence or any other computer-generated or technological means, including adapting, modifying, manipulating or altering a realistic depiction
  4. Section 51 would let a person whose digitally created or altered likeness or voice is used in New York for advertising or trade without written consent sue in the supreme court for an injunction and damages; exemplary damages are possible if the use was knowing
  5. Section 51's carve-outs for selling or transferring material to lawful users and for manufacturers' or dealers' use with goods they sold would expressly cover digitally created or altered likenesses
  6. Would take effect immediately; introduced January 30, 2025 and referred to Judiciary, with no further action

Latest legislative action

Jan 7, 2026. referred to judiciary

Sponsors (showing 5 of 16)

NameRole
D Primary
D Primary
Primary
Primary
Primary

Topics and industries

Related topics

AI LikenessAI Privacy

Affected industries

MediaTechnology

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

Related AI laws in New York

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S5959 Establishes the right of publicity and provides for a private right of action fo S08391 Relates to the right of publicity; amends the definitions of "deceased performer S08721 Creates penalties for likenesses altered or created by artificial intelligence b A08611 Clarifies the right of publicity including the definitions of who and what quali A01342 Requires the collection of oaths of responsible use from users of certain genera A08882 Relates to the right of publicity; amends the definitions of "deceased performer

Same topic in other states

Montana HB513 Revise laws related to use of name, voice, and likeness of individuals and penal New Hampshire HB1432 Relative to prohibiting certain uses of deepfakes and creating a private claim o Utah SB0256 Identity Protection Modifications Rhode Island S3338 Relating to Criminal Offenses -- Impersonation and Identity Fraud Tennessee HB2091 AN ACT to amend Tennessee Code Annotated, Title 39, Chapter 14, Part 1 and Title Louisiana SB426 Provides for the Allen Toussaint Legacy Act.