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NY S08721

NY S08721: Creates penalties for likenesses altered or created by artificial intelligence being used for commercial gain; establishes a private right of action … Reviewed

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Creates penalties for likenesses altered or created by artificial intelligence being used for commercial gain; establishes a private right of action for the unlawful dissemination of still or video images generated by artificial intelligence.

AI Summary

NY S08721: Establishes penalties for AI-altered likenesses used for commercial gain and a private right of action for dissemination of AI-generated images.

Business Impact

If you use AI to create or alter likenesses for commercial purposes, you must obtain consent from depicted individuals or face legal penalties.

State
New York
Bill Number
S08721
Status
Introduced
Risk Level
High
Category
Comprehensive
Effective Date
Apr 7, 2026
Last Action
Jan 7, 2026
Last Verified
May 4, 2026
Data Updated
May 4, 2026
What do these statuses mean?
Introduced — Filed in the legislature; not yet heard in committee
In Committee — Assigned to and being reviewed by a legislative committee
Passed — Approved by one or both chambers; awaiting further action
Signed / Enacted — Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed — Vetoed, failed to pass, or session expired without action
Unknown — Status data not yet available or awaiting classification

Affected Industries

Media Advertising Entertainment General

Topics How we classify →

What This Means

Creates penalties for likenesses altered or created by artificial intelligence being used for commercial gain. The bill establishes a private right of action.

Key Provisions

Latest Legislative Action

REFERRED TO CODES

Bill Sponsors (showing 5 of 6)

Name Role
Primary
Primary
Primary
Primary
Primary

Compliance Checklist

Obtain consent from depicted individuals before using their likenesses.
Who: Businesses using AI for commercial purposes.
Penalty: Liable for damages and profits from unauthorized use.
Register claims of rights if you are a successor in interest.
Who: Individuals claiming rights to a depicted individual's likeness.
Penalty: No cause of action for unauthorized use before registration.

Full Legal Analysis

The analysis captures the general intent of the bill, establishing penalties for AI-altered likenesses used for commercial gain and a private right of action for dissemination. The bill specifies penalties and allows individuals to take legal action for unauthorized use. The exact amount of fines, definition of 'commercial gain', and any exceptions like fair use and consent-based defenses require verification from the bill text.

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