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Enacts the "digital fairness act"; requires any entity that conducts business in New York and maintains the personal information of 500 or more individuals to provide meaningful notice about their use of personal information; establishes unlawful discriminatory practices relating to targeted…
NY S04276: Enacts the 'digital fairness act'; applies to entities in New York with data on 500+ individuals, requiring meaningful notice on personal information use.
If you operate in New York and maintain personal information of 500+ individuals, you must provide notice of data use by [date] or face penalties.
What do these statuses mean? ▼
Affected Industries
What This Means
Enacts the 'digital fairness act'; mandates meaningful notice for entities in New York handling data of 500 or more individuals.
Key Provisions
- Addresses discriminatory practices in targeted advertising, specifying characteristics like race, gender, age, religion, and sexual orientation.
- Mandates meaningful notice of data practices for entities conducting business in New York, as defined in the bill.
- The bill includes exceptions and conditions for targeted advertising, such as obtaining explicit consent from individuals.
Latest Legislative Action
REFERRED TO INTERNET AND TECHNOLOGY
Bill Sponsors
| Name | Role |
|---|---|
| Andrew J. Lanza R | Primary |
| Brian Kavanagh D | Primary |
| GALLIVAN | Primary |
| SKOUFIS | Primary |
| Michelle Hinchey D | Cosponsor |
Compliance Checklist
Who: Covered entities maintaining personal information of 500+ individuals.
Deadline: Within one year of enactment.
Penalty: Enforcement actions by the consumer protection division.
Who: Covered entities.
Deadline: Within one year of enactment.
Penalty: Enforcement actions by the consumer protection division.
Full Legal Analysis
Official Source
Affected Industries
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