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NY S08874: Requires disclosure of the use of artificial intelligence in customer services at the point of interaction with the customer; defines terms.

In Committee New York · 2025–2026 session

Last verified Oct 20, 2026 · official bill text

S08874 · where it stands

1 of 5 steps complete
  1. Introduced In committee
  2. Passed first chamber
  3. Passed both chambers
  4. Enacted
  5. Effective
What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

New York's S 8874 would add General Business Law § 399-m-1 requiring any person, firm, partnership, association or corporation, or its agent or employee, to disclose its use of AI to influence customer interaction (such as automated customer support, ad targeting, eligibility decisions and AI hiring tools). The disclosure must appear at the point of interaction, be clear and conspicuous in bold type of at least twelve points, and describe the AI's role. Referred to the Internet and Technology Committee January 13, 2026; it has not passed either chamber.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

None yet: the bill is pending. If enacted, businesses using AI in customer interactions would have to post a clear AI disclosure at the point of interaction.

Key provisions

  1. Disclose the use of AI to influence customer interaction; the listed examples (automated customer support, personalized ad targeting, product eligibility decisions, AI-driven hiring tools) are not exhaustive
  2. Disclosure must appear at the point of interaction (chat window, chatbot, website footer, email), clear and conspicuous, bold, at least twelve-point type
  3. Must include a plain-English description of the AI's role and, if applicable, how to reach human assistance
  4. The text states no penalty, enforcing agency, private right of action or exception
  5. Takes effect on the 120th day after becoming law

Latest legislative action

Jan 13, 2026. REFERRED TO INTERNET AND TECHNOLOGY

Sponsors

NameRoleDistrict
R Sponsor SD-005

Topics and industries

Related topics

AI TransparencyUser-Facing AI

Affected industries

TechnologyConsumer Protection

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

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Same topic in other states

Maine LD1727 An Act to Ensure Transparency in Consumer Transactions Involving Artificial Inte Washington HB 2225 Concerning regulation of artificial intelligence companion chatbots. Connecticut SB00005 An Act Concerning Online Safety Iowa SF2417 A bill for an act establishing requirements and guidelines for conversational AI Utah SB226 Artificial Intelligence Consumer Protection Amendments Hawaii SB3001 Relating To Artificial Intelligence.