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NY A09091: Requires search engines inform users when showing information which was generated using artificial intelligence.

In Committee New York · 2025–2026 session

Last verified Oct 20, 2026 · official bill text

A09091 · where it stands

1 of 5 steps complete
  1. Introduced In committee
  2. Passed first chamber
  3. Passed both chambers
  4. Enacted
  5. Effective
What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

New York's A 9091 would add General Business Law § 399-ss. When a search engine displays information generated by artificial intelligence, it would have to tell the user, in clear, plain language in the same font size as the information, that it was AI-generated, both directly above the information and as a watermark across it. A violation would be punishable by a civil penalty not to exceed $5,000. Would take effect on the ninetieth day after it becomes law. Introduced September 12, 2025, referred to the Consumer Affairs and Protection Committee and held for consideration there May 5, 2026; it has not passed either chamber.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

None yet: the bill is pending. If enacted, search engines showing AI-generated information would have to label it above and as a watermark across the content, facing civil penalties up to $5,000.

Key provisions

  1. Adds General Business Law § 399-ss, "Artificial intelligence disclosure"
  2. A search engine displaying AI-generated information must state that it is AI-generated "in clear, plain language in the same font size as such information"
  3. The notice must appear "directly above such information" and "as a watermark across such information"
  4. Violation is "punishable by a civil penalty not to exceed five thousand dollars"; the bill names no enforcing agency or private right of action
  5. Would take effect on the ninetieth day after it becomes law; held for consideration in committee May 5, 2026

Latest legislative action

May 5, 2026. held for consideration in consumer affairs and protection

Sponsors

NameRoleDistrict
R Sponsor HD-003
R Sponsor HD-012

Roll call votes

A Assembly Consumer Affairs And Protection Committee: Held for Consideration May 5, 2026

9 yea3 nay4 otherPassed

Topics and industries

Related topics

AI TransparencyUser-Facing AI

Affected industries

TechnologyConsumer Protection

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

Related AI laws in New York

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S03008 Enacts into law major components of legislation necessary to implement the state S08874 Requires disclosure of the use of artificial intelligence in customer services a A03411 Requires the owner, licensee or operator of a generative artificial intelligence S9051 Prohibits artificial intelligence companions from using features which are consi S09450 Requires the owner, licensee or operator of a generative artificial intelligence A10008 Enacts into law major components of legislation necessary to implement the state

Same topic in other states

Maine LD1727 An Act to Ensure Transparency in Consumer Transactions Involving Artificial Inte Washington HB 2225 Concerning regulation of artificial intelligence companion chatbots. Connecticut SB00005 An Act Concerning Online Safety Iowa SF2417 A bill for an act establishing requirements and guidelines for conversational AI Utah SB226 Artificial Intelligence Consumer Protection Amendments Hawaii SB3001 Relating To Artificial Intelligence.