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NY S9678: Relates to requiring certain notice and disclosure regarding materially deceptive media in political communications

Effective Jun 28, 2024 New York · 2023–2024 session

Last verified Oct 12, 2026 · official bill text

S9678 · where it stands

All steps complete
  1. Introduced Complete
  2. Passed first chamber Complete
  3. Passed both chambers Complete
  4. Enacted Complete
  5. Effective Since Jun 28, 2024
What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

Chapter 169 of 2024 amends Election Law 14-106(5), the deceptive political media disclosure rule added weeks earlier by the FY2025 budget. Materially deceptive media is realistic content created or modified with software, machine learning or AI that depicts something that did not happen. The amendment limits the disclosure duty to distributors who know the media is deceptive, narrows the news exemption to outlets that flag doubts about authenticity, adds a safe harbor for paid broadcasters and streaming services with consistent disclaimer rules, and says labels are not required where they would conflict with federal law. Effective immediately.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

Campaigns, PACs and ad buyers must label AI-manipulated political media in New York; broadcasters and streamers should pass disclaimer requirements to political ad purchasers to use the safe harbor.

Key provisions

  1. Disclosure duty applies to those with actual knowledge that a political communication uses materially deceptive media
  2. Required label: 'This (image, video, or audio) has been manipulated' (spoken at intervals for audio)
  3. Narrower bona fide news exemption requiring an authenticity caveat
  4. New safe harbor for paid broadcasters and streaming services with consistent disclaimer requirements
  5. No duty to add labels where inconsistent with federal law

Latest legislative action

Jun 28, 2024. Signed by Governor June 28, 2024. Chapter 169 of 2024.

Topics and industries

Related topics

AI in Political Advertising

Affected industries

MediaGovernment

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

Related AI laws in New York

All New York bills →
A8808 Enacts into law major components of legislation necessary to implement the state A07656 Prohibits political communication containing any photo, video or audio depiction A6491 Prohibits the creation and dissemination of synthetic media within sixty days of A03929 Requires disclosure of social media posts that are paid for by a campaign; autho S06638 Enacts the "political artificial intelligence disclaimer (PAID) act"; requires p S07592 Requires disclosure of the use of artificial intelligence in political communica

Same topic in other states

Indiana HB1133 Use of digitally altered media in elections Idaho H0664 ELECTIONEERING COMMUNICATIONS – Freedom From AI-Rigged (FAIR) Elections Act: rel Texas SB751 Relating to the creation of a criminal offense for fabricating a deceptive video Rhode Island H5872 Relating to Elections -- Deceptive and Fraudulent Synthetic Media in Election Co California AB686 Elections: deceptive audio or visual media. Mississippi SB2577 Digitizations; create a criminal penalty for the wrongful dissemination of.