In one paragraph
New York's A 3929-B would amend Election Law § 14-106 so campaign-paid social media posts would have to carry the "Paid for by" disclosure and are not exempt as small digital media, and would require anyone who distributes political communications containing materially deceptive media (content created or altered with software, machine learning, AI or other technological means), with actual knowledge, to disclose the manipulation. A candidate depicted without consent could seek an injunction, costs and fees. Would take effect on the ninetieth day after becoming law. Reported to Rules June 5, 2025, referred to Codes January 7, 2026; it has not passed either chamber.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None yet: the bill is pending. If enacted, campaigns and others distributing political communications would have to label AI-manipulated media and add paid-for disclosures to campaign social media posts.
Key provisions
- Social media posts paid for by the campaign must be included in post-election filings and carry a "Paid for by:" statement and are not exempted as small digital media
- Materially deceptive media means image, video, audio or text created or modified by software, machine learning, artificial intelligence or other technological means that exhibits a high level of authenticity and depicts a scenario that did not occur or was significantly altered
- A person who distributes such media in a political communication with actual knowledge must disclose it; visual media must read "This (image, video, or audio) has been manipulated"; audio must say it at the beginning and end and at least every two minutes
- Exemptions include satire or parody, bona fide news reporting that acknowledges authenticity questions, and certain broadcasters and platforms
- A candidate whose voice or likeness is used without consent may seek reasonable court costs, attorneys' fees and injunctive relief against a disseminator who knew or should have known, proving use by clear and convincing evidence
- State Board of Elections authorized to promulgate additional regulations on the method of filing statements, within ninety days of the effective date
- Would take effect on the ninetieth day after becoming law; Senate same-as S2437
Latest legislative action
Jan 7, 2026. referred to codes
Sponsors (showing 5 of 20)
| Name | Role |
|---|---|
| Al Taylor D | Primary |
| AUBRY | Primary |
| GIGLIO JM | Primary |
| Jeffrey Dinowitz D | Primary |
| WEPRIN | Primary |
Topics and industries
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Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error