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WA SB5886: Concerning personality rights.

Effective Jun 11, 2026 Washington · 2025–2026 session

Last verified Oct 12, 2026 · official bill text

SB5886 · where it stands

All steps complete
  1. Introduced Complete
  2. Passed first chamber Complete
  3. Passed both chambers Complete
  4. Enacted Complete
  5. Effective Since Jun 11, 2026
What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

Washington's Chapter 69, Laws of 2026 (SSB 5886) extends the state's right of publicity (chapter 63.60 RCW) to forged digital likenesses: realistic visual representations or audio recordings of an identifiable person, digitally created or altered to be indistinguishable from genuine ones, that misrepresent the person's appearance, speech or conduct and are likely to deceive. Unauthorized commercial use of a forged digital likeness is infringement, subject to injunctions and damages; for a forged digital likeness the infringer is also liable for noneconomic damages. Infringement carries a $3,000 civil penalty plus actual damages.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

Advertisers, merchandisers and AI content producers need consent before commercially using AI-generated replicas of a person's likeness or voice in Washington.

Key provisions

  1. RCW 63.60.010: adds forged digital likeness to the protected personality attributes (name, voice, signature, photograph, likeness)
  2. RCW 63.60.020: defines forged digital likeness as a digitally created or altered, deceptive visual or audio depiction of an identifiable individual
  3. RCW 63.60.050: unauthorized use of a forged digital likeness on goods or products, or in advertising or fund-raising, without consent is infringement
  4. RCW 63.60.060: injunctions, damages, and added noneconomic damages for forged digital likeness infringement
  5. Civil penalty of $3,000 per infringement plus actual damages

Latest legislative action

Mar 16, 2026. Governor signed. Chapter 69, 2026 Laws. Effective date 6/11/2026.

Topics and industries

Related topics

AI Likeness

Affected industries

MediaTechnology

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

Related AI laws in Washington

All Washington bills →
HB1205 Prohibiting the knowing distribution of a forged digital likeness. SB5105 Concerning sexually explicit depictions of minors. HB1999 Concerning fabricated intimate or sexually explicit images and depictions. SB5152 Defining synthetic media in campaigns for elective office, and providing relief SB5395 Making improvements to transparency and accountability in the prior authorizatio HB1325 Regulating personal delivery devices.

Same topic in other states

Montana HB513 Revise laws related to use of name, voice, and likeness of individuals and penal New Hampshire HB1432 Relative to prohibiting certain uses of deepfakes and creating a private claim o Utah SB0256 Identity Protection Modifications Rhode Island S3338 Relating to Criminal Offenses -- Impersonation and Identity Fraud Tennessee HB2091 AN ACT to amend Tennessee Code Annotated, Title 39, Chapter 14, Part 1 and Title New York S5959 Establishes the right of publicity and provides for a private right of action fo