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This bill aims to regulate the use of deepfake media in election contexts, particularly focusing on protecting candidates from deceptive representations. It establishes clear guidelines for disclosure and allows candidates to seek legal recourse against violators. As deepfake technology becomes more prevalent, this legislation seeks to maintain the integrity of electoral processes.
Key Provisions
Prohibits distribution of deceptive deepfake media of candidates within 90 days of an election.
Requires disclosure language in any distributed deepfake media.
Allows candidates to seek injunctive relief and damages for violations.
Latest Legislative Action
Referred to Committee on Judiciary
Bill Sponsors
Name
Role
District
Jermaine JohnsonD
Sponsor
HD-070
Patricia HeneganD
Sponsor
HD-054
Compliance Checklist
Ensure all media distributed about candidates includes required disclosure language. Who: Media distributors and campaign teams. Deadline: Within 90 days of an election. Penalty: Legal action for non-compliance.
The proposed bill H4660 seeks to amend the South Carolina Code of Laws by adding Section 7-25-230, which specifically prohibits the distribution of deceptive and fraudulent deepfake media depicting candidates within ninety days of an election. The bill mandates that any such media must include requisite disclosure language to inform viewers of its nature. Furthermore, it empowers candidates whose likenesses are misrepresented to pursue injunctive relief and damages against the distributors of such media. This legislation is particularly relevant in the context of increasing concerns about misinformation and the potential for deepfakes to influence electoral outcomes. By establishing these regulations, South Carolina aims to protect the electoral process and uphold the integrity of candidate representations during critical pre-election periods. The bill's introduction reflects a growing trend among states to address the challenges posed by advanced technologies in political campaigning.
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