Louisiana is emerging as one of the more active Southern states on AI regulation, with 25 bills currently tracked across insurance, consumer rights, deepfakes, political advertising, infrastructure security, and health coverage. The breadth of proposals reflects a legislature that is seriously engaging with AI across multiple sectors. While none have been enacted yet, businesses operating in Louisiana should prepare for a landscape that could shift quickly.
Current Data
Currently tracking 25 bills in Louisiana. 0 enacted, 6 in committee. Data updates automatically.
Health Insurance AI: SB 246 (Introduced)
Senate Bill 246 establishes requirements for health insurance issuers using artificial intelligence or automated decision systems. The bill would mandate transparency, fairness, and human oversight in AI-driven insurance decisions. A proposed effective date of August 1, 2026 means insurers may need to move quickly if this bill advances.
Key Provisions
- Health insurance issuers must disclose when AI or automated systems are used in coverage decisions
- Establishes fairness requirements to prevent discriminatory outcomes from AI-driven decisions
- Requires human oversight mechanisms for AI-assisted coverage determinations
Consumer AI Bill of Rights: HB 734 (Introduced)
House Bill 734 proposes a consumer bill of rights regarding artificial intelligence. This is Louisiana’s most comprehensive AI proposal, potentially establishing foundational consumer protections that span multiple industries and AI applications.
While details are still developing as the bill moves through the legislative process, a consumer AI bill of rights typically includes rights to notice, explanation, correction, and human review of AI-driven decisions. Businesses deploying customer-facing AI in Louisiana should track this bill closely.
AI Insurance Fairness: HB 880 (Introduced)
House Bill 880 creates the Louisiana Artificial Intelligence Insurance Fairness Act. Where SB 246 focuses on health insurance, HB 880 addresses AI fairness across the broader insurance industry—potentially covering auto, property, casualty, and life insurance. The bill carries a fiscal note estimating $1,029,533 in state costs, suggesting it would create a meaningful enforcement mechanism.
AI-Generated Images: HB 119 (In Committee)
House Bill 119 addresses unlawful conduct involving images of another person created by artificial intelligence. This deepfake bill targets the creation and distribution of AI-generated images without consent, establishing criminal penalties for violations. The bill is currently in committee and represents Louisiana’s entry into deepfake regulation.
See our deepfake laws by state tracker for comparison with other states.
Political AI Advertising: HB 459 and HB 639
HB 459 addresses the use of artificial intelligence in political campaigns, while HB 639 requires disclosure of AI use in telephone campaign communications. Together, these bills would create transparency requirements for AI-generated political content across multiple channels—digital, print, and telephone.
Foreign AI and Infrastructure: HB 1184 and SB 474
HB 1184 prohibits public contracts with entities owned or controlled by foreign adversaries for the provision of AI technology. SB 474 creates the Protecting Louisiana’s Infrastructure from Artificial Intelligence Risk Act, with a proposed effective date of January 1, 2027. These bills reflect growing national security concerns about AI in government and critical infrastructure.
Key Bills at a Glance
| Bill | Topic | Status |
|---|---|---|
| SB 246 | Health insurance AI requirements | Introduced |
| HB 734 | Consumer AI bill of rights | Introduced |
| HB 880 | AI Insurance Fairness Act | Introduced |
| HB 119 | AI-generated image penalties | In Committee |
| HB 639 | AI disclosure in phone campaigns | Introduced |
| HB 459 | AI in political campaigns | Introduced |
| HB 1184 | Foreign adversary AI contract ban | Introduced |
| SB 474 | Infrastructure AI risk protection | Introduced |
What’s Regulated: Key Themes
- Insurance AI — Both health insurance (SB 246) and broader insurance (HB 880) face AI fairness and transparency requirements
- Consumer rights — Comprehensive AI bill of rights proposal (HB 734)
- Deepfakes — Criminal penalties for AI-generated images without consent (HB 119)
- Political advertising — Disclosure requirements for AI in campaigns and phone communications (HB 459, HB 639)
- National security — Foreign adversary AI bans and infrastructure protection (HB 1184, SB 474)
Compliance Checklist for Louisiana
- Audit insurance AI systems — if you use AI in insurance underwriting, claims, or pricing for Louisiana policyholders, prepare for potential SB 246 and HB 880 requirements
- Review consumer-facing AI — track HB 734 for consumer AI rights that could affect any business deploying AI with Louisiana customers
- Assess image generation risks — if your platform allows AI image generation, prepare for potential HB 119 penalties
- Update political ad disclosures — if you run political ads or campaign communications in Louisiana, prepare for AI disclosure requirements under HB 459 and HB 639
- Verify government contract compliance — if you provide AI technology to Louisiana state or local government, ensure no foreign adversary connections under HB 1184
- Monitor SB 474 timeline — infrastructure AI protection could have a January 2027 effective date
For a complete index of Louisiana AI legislation, visit our Louisiana AI laws page.
This article is for informational purposes only and does not constitute legal advice. Consult a qualified attorney for guidance specific to your situation.
Subscribe to the weekly digest →