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Consumer protection; production of digital replicas of voice or visual likenesses, prohibited for commercial use unless licensed, procedures established, private right of action authorized
In one paragraph
Alabama's HB 327, as introduced, would bar a person from intentionally publishing or making available to the public a digital replica of an individual's voice or visual likeness without the right holder's written consent, with listed exceptions. It would make the right licensable and descendible and authorize private actions for violating a digital replica license or producing a replica without consent. The House Judiciary committee reported a first substitute on February 18, 2026 (its text was not reviewed), and the bill died when the 2026 regular session ended without final passage.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None: the bill did not pass and is not law. Had it passed, publishing a commercial digital replica of a person's voice or likeness would have required the right holder's written consent, with exceptions.
Key provisions
- As introduced, would define a digital replica as a newly created, highly realistic, computer-generated representation made for commercial use that is nearly indistinguishable from an individual's actual voice or likeness
- Would give a right holder the right to authorize use of the individual's voice or visual likeness in a digital replica, licensable and descendible but not assignable during the individual's life
- Would bar intentionally publishing, displaying or distributing a digital replica without the right holder's written consent, with exceptions in Section 4
- Would not penalize those who distribute a product or service unless they directed production of the replica
- Would authorize private rights of action for violating a digital replica license or producing a replica without consent
- Not enacted: Judiciary 1st Substitute reported February 18, 2026 and read a second time February 19, 2026, with no later action
Latest legislative action
Feb 19, 2026. Read for the Second Time and placed on the Calendar (Judiciary); died when the Alabama Legislature's 2026 regular session ended April 9, 2026
Sponsors (showing 5 of 10)
| Name | Role |
|---|---|
| Alan Baker R | Primary |
| Gray | Primary |
| Hill | Primary |
| Kiel | Primary |
| Marcus Paramore R | Primary |
Amendments (1)
-
House Judiciary Judiciary 1st Substitute Not adopted 2026-02-18
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Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error