In one paragraph
Arizona's HB 2394 (Laws 2024, Ch. 193) adds A.R.S. 16-1023. A candidate on a state ballot, or any Arizona resident, may sue a person who publishes a "digital impersonation" of them without consent: synthetic video, audio or image made with deep generative or AI methods to deceive viewers into thinking it is authentic. The main remedy is declaratory relief on an expedited schedule. Injunctive relief and damages are limited to sexual or nude content of private figures. Parody, satire and commentary are excluded, and interactive computer services are protected. The act carried an emergency clause, and the section applies 14 days after its effective date.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
Advertisers and publishers of AI-altered media of real people in Arizona face expedited declaratory suits; platforms are shielded for third-party content.
Key provisions
- A.R.S. 16-1023: candidates for public or party office, and any Arizona citizen, may bring an action over a digital impersonation published without consent
- Digital impersonation: synthetic media that replaces or simulates a person's likeness or voice using deep generative or other AI methods, made to deceive, and not commentary, parody, satire, criticism or artistic expression
- Plaintiff must show the publisher did not reasonably disclose the content was not authentic, or the falsity was not obvious
- Expedited preliminary declaratory relief (court rules within two days) when, among other grounds, an election is within 180 days or the content shows sexual acts, nudity or a crime
- Injunctive relief and damages only for prurient sexual or nude content of a person who is not a public figure, where the publisher knew it was fake or failed to correct it within 21 days
- Paid ads: claims only against the person who ordered or paid for the ad; interactive computer services are not liable for third-party content
Latest legislative action
May 21, 2024. Chapter 193, Laws 2024 (approved by the Governor May 21, 2024; filed with the Secretary of State May 21, 2024)
Topics and industries
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Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error