In one paragraph
California's AB 3050 (2023-24, as introduced) would have required the Department of Technology to set watermark standards, including digital content provenance, for covered AI-generated material (material that impersonates a specific individual or group or is represented as original), and barred AI-generating entities from creating it without a compliant watermark, with a civil penalty of $250 to $500. It would also have made creators of deepfakes using a person's likeness without permission liable for actual damages. Introduced February 16, 2024 and referred to committee; it died when the session ended.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None: the bill died and did not become law.
Key provisions
- Would add Gov. Code section 11547.6; the Department of Technology would issue regulations setting watermark standards requiring, at minimum, digital content provenance
- An AI-generating entity could not create covered AI-generated material unless it carries a compliant watermark; this would become operative one year after the department issues the regulations
- Covered material: AI-generated material that impersonates a specific individual or group, is represented as original by the entity that produced it, or meets criteria set by the department
- An AI-generating entity or individual that creates a deepfake using a person's name, voice, signature, photograph or likeness without permission would be liable for actual damages
- Violations by an AI-generating entity would carry a civil penalty assessed by the department of not less than $250 or more than $500
- Status: referred to the Assembly Committees on Privacy and Consumer Protection and Judiciary March 21, 2024; "From committee without further action" November 30, 2024; died
Latest legislative action
Nov 30, 2024. From committee without further action.
Sponsors
| Name | Role | District |
|---|---|---|
| Evan Low D | Sponsor | HD-026 |
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error