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S ·
Do pass, but first be re-referred to the Committee on [Public Safety] ·
Apr 13, 2026
8 Yea 1 NayPassed ✓
Compliance Checklist
Obtain consent from individuals before using their digital replicas. Who: Businesses using digital replicas in advertising or media. Penalty: Liability for damages and potential punitive damages.
Review and update advertising practices to ensure compliance with new consent requirements. Who: Marketing and legal teams within businesses. Penalty: Legal action for unauthorized use.
Full Legal Analysis
Senate Bill 1111 seeks to amend existing laws to address digital replicas, focusing on the need for consent for their use in advertising and other commercial contexts. The bill aims to expand the scope of existing impersonation laws to include digital replicas with intent to deceive. It suggests that businesses utilizing AI technologies to create digital replicas should ensure they have obtained proper consent from individuals depicted. The bill also aims to specify conditions for use without consent and outlines potential penalties for unauthorized use.
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