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AI Summary
SB1146 mandates disclosures for AI-generated health-related ads, but specific requirements, exemptions, and remedies need verification from the bill text.
Business Impact
If you create health-related ads using AI-generated images or voices, you must disclose this clearly or face civil action.
What do these statuses mean? ▼
Introduced
— Filed in the legislature; not yet heard in committee
In Committee
— Assigned to and being reviewed by a legislative committee
Passed
— Approved by one or both chambers; awaiting further action
Signed / Enacted
— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed
— Vetoed, failed to pass, or session expired without action
Unknown
— Status data not yet available or awaiting classification
Affected Industries
Topics How we classify →
What This Means
Senate Bill 1146 introduces requirements for advertisements featuring AI-generated digital replicas in health-related products. It mandates clear disclosures to prevent misleading claims, impacting advertisers and health-related businesses using AI technology. Specific compliance requirements and remedies need verification from the bill text.
Key Provisions
- Requires clear disclosure for AI-generated health-related advertisements, but specific wording needs verification from the bill text.
- Defines key terms such as 'artificial intelligence' and 'synthetic performer.'
- Allows civil actions for enforcement by the Attorney General or affected individuals.
- Exempts certain advertisements under specific conditions needing verification from the bill text.
- Specifies requirements for visual and audio disclosures in advertisements, including repeated disclosures for audio media longer than two minutes.
- Requires compliance with all other applicable state and federal laws.
- Provides for cumulative remedies needing verification from the bill text.
Latest Legislative Action
In Assembly. Read first time. Held at Desk.
Bill Sponsors
| Name | Role | District |
|---|---|---|
| Lena Gonzalez D | Sponsor | SD-033 |
Roll Call Votes (showing 3 of 5)
S ·
Senate 3rd Reading SB1146 Gonzalez ·
May 18, 2026
36 Yea
0 Nay
4 Other
Passed ✓
S ·
Do pass ·
May 14, 2026
6 Yea
0 Nay
1 Other
Passed ✓
S ·
Placed on suspense file ·
Apr 27, 2026
7 Yea
0 Nay
Passed ✓
Compliance Checklist
Include clear disclosure in advertisements using AI-generated media.
Who: Advertisers and businesses promoting health-related products.
Penalty: Civil action may be taken for non-compliance.
Who: Advertisers and businesses promoting health-related products.
Penalty: Civil action may be taken for non-compliance.
Ensure that any digital replicas used have prior consent if they depict a health care provider.
Who: Advertisers using digital replicas of health care providers.
Penalty: Civil action may be taken for non-compliance.
Who: Advertisers using digital replicas of health care providers.
Penalty: Civil action may be taken for non-compliance.
Full Legal Analysis
Senate Bill 1146 requires that any advertisement using AI-generated or altered images, audio, or video of individuals representing themselves as health care providers must include a clear disclosure. Specific wording, exemptions, and enforcement mechanisms need verification from the bill text. Advertisers must ensure that the disclosure is prominent and easily readable or audible, depending on the media format, and repeated at specific intervals for audio media longer than two minutes. The bill allows for civil actions by the Attorney General, district attorneys, or individuals depicted in the advertisements for enforcement. Key definitions include 'artificial intelligence,' 'digital replica,' and 'synthetic performer,' clarifying the scope of the bill and its applicability to various forms of media. The specific conditions under which the use of digital replicas is exempt from disclosure requirements need verification from the bill text. The bill requires that advertisements comply with all other applicable state and federal laws. Importantly, the bill provides for cumulative remedies, which need verification from the bill text.
Official Source
Official Bill Text
View SB1146 on official legislature website →
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