This bill amends the Delaware Personal Data Privacy Act to limit its applicability to the state government, focusing on enforcing consumer opt-out rights.
If you operate in Delaware and process personal data for targeted advertising, you must allow consumers to opt out or face potential legal actions.
What do these statuses mean? ▼
Affected Industries
Topics
What This Means
House Bill 359 refines the Delaware Personal Data Privacy Act, limiting its applicability to the state government for enforcing consumer opt-out rights related to targeted advertising and automated decision-making. This bill is a substitute for a previous version, highlighting legislative changes.
Key Provisions
- Limits state government applicability of the Personal Data Privacy Act to consumer opt-out rights.
- Focuses on targeted advertising, sale of personal data, and profiling for automated decisions.
- Empowers consumers to enforce their rights under a7 12D-104(a)(6) of Title 6.
Latest Legislative Action
Adopted in lieu of the original bill HB 359, and Assigned to Economic Development/Banking/Insurance & Commerce Committee in House
Bill Sponsors
| Name | Role | District |
|---|---|---|
| Bryan Shupe R | Sponsor | HD-036 |
| Brian Pettyjohn R | Sponsor | SD-019 |
| Jeff Hilovsky R | Sponsor | HD-004 |
| Sean Lynn D | Sponsor | HD-031 |
| Stell Parker Selby D | Sponsor | HD-020 |
| Lyndon Yearick R | Sponsor | HD-034 |
| Gerald Hocker R | Sponsor | SD-020 |
| David Lawson R | Sponsor | SD-015 |
Compliance Checklist
Who: Businesses processing personal data for targeted advertising.
Penalty: Potential legal actions for non-compliance.
Full Legal Analysis
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