FL S0702: Provenance of Digital Content

In one paragraph

Not law: died in committee. The committee substitute for Florida's SB 702 would have required online content purporting to feature an electoral candidate to carry provenance data if made with generative AI, and required generative AI providers to apply provenance data to content wholly generated by their tools and offer public detection tools and a free provenance reader. Social media platforms would have retained and shown provenance data, capture devices sold in Florida would have needed an option to record it, and violations would have been unfair or deceptive acts under s. 501.204 enforced by the Attorney General after a 30-day cure period. Died in Ethics and Elections June 16, 2025.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

None: the bill died in committee and never became law, so it creates no provenance duties for AI providers, social media platforms or device makers in Florida.

Key provisions

1. 1Would have amended s. 106.145, F.S.: online content purporting to feature an electoral candidate must include digital provenance data if created by generative AI; provenance data identifies whether content was derived through generative AI and, if so, the tool and its developer
2. 2Would have created a Division of Emergency Management pilot program (s. 252.353): its images and videos created on or after July 1, 2025 carry a conspicuous indicator with an encoded link to provenance data; report due November 15, 2026; repealed June 30, 2027
3. 3Generative AI providers would have had to apply provenance data, directly or through third-party technology, to synthetic content wholly generated by their tools, and make public an application tool to detect synthetic content and a free provenance reader (s. 501.9741)
4. 4Provenance data could not have included personal identifying information or unique device, system or service information reasonably capable of being associated with a particular user, unless directed by the user (s. 501.9741(4))
5. 5Social media platforms would have retained all available provenance data of suspected synthetic content and shown it to users through a conspicuous indicator with an encoded link; capture devices sold in Florida would have needed an option to record provenance data, readable by third-party applications
6. 6Violations would have been unfair or deceptive acts under s. 501.204, enforced by the Attorney General after notice and a 30-calendar-day cure period; would have taken effect July 1, 2025
7. 7CS adopted by Commerce and Tourism 7-1 on March 10, 2025; indefinitely postponed and withdrawn May 3, 2025; died in Ethics and Elections June 16, 2025

Latest legislative action

Jun 16, 2025. Died in Ethics and Elections

Sponsors

Roll call votes

Amendments (1)

• Senate Committee Amendment #196458 Not adopted 2025-03-07