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GA HB 1399

GA HB 1399: Georgia Likeness, Expression, Generative AI, and Commercial Yield (LEGACY) Act; enact Verified

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Disclaimer: This page provides general informational summaries only and does not constitute legal advice. AI-generated content may contain errors. Always consult a qualified attorney for guidance specific to your situation. Read full disclaimer →
AI Summary

The Georgia LEGACY Act establishes property rights in an individual's likeness, with consent requirements and private right of action based on the official description, pending full bill text. Legislative findings are included.

Business Impact

If you use generative AI to create likenesses in Georgia, you must obtain consent from individuals or face legal action.

State
Georgia
Bill Number
HB 1399
Status
In Committee
Risk Level
Medium
Category
Comprehensive
Last Action
Feb 24, 2026
Last Verified
May 4, 2026
Data Updated
May 4, 2026
What do these statuses mean?
Introduced — Filed in the legislature; not yet heard in committee
In Committee — Assigned to and being reviewed by a legislative committee
Passed — Approved by one or both chambers; awaiting further action
Signed / Enacted — Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed — Vetoed, failed to pass, or session expired without action
Unknown — Status data not yet available or awaiting classification

Affected Industries

Advertising Media Entertainment General

Topics How we classify →

What This Means

The Georgia Likeness, Expression, Generative AI, and Commercial Yield (LEGACY) Act aims to protect individuals' likenesses, with consent requirements and private right of action based on the official description. Legislative findings are included. Further details await the full bill text.

Key Provisions

Latest Legislative Action

House Second Readers

Bill Sponsors (showing 5 of 7)

Name Role
Primary
Primary
Primary
Primary
Primary

Compliance Checklist

Obtain consent for the use of any individual's likeness.
Who: Businesses using likenesses in commercial contexts.
Penalty: Legal action for unauthorized use.
Review and update policies regarding likeness usage.
Who: All businesses employing generative AI technologies.
Penalty: Potential legal repercussions.

Full Legal Analysis

The Georgia LEGACY Act, according to the official description, mandates that businesses and individuals must obtain consent before using an individual's likeness. The full bill text is needed to confirm any exceptions. It mentions a private right of action for violations, but specific penalties and remedies require verification from the bill text. Definitions related to likeness, consent, and commercial purposes are speculative until the full bill text is available. Legislative findings are included in the official description. The bill includes a provision for an effective date and repeals conflicting laws.

Official Source


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