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AI Summary
The NO FAKES Act of 2025 aims to protect individuals' voice and visual likeness rights in digital replicas, establishing licensing and civil liability for unauthorized use.
Business Impact
If you create digital replicas of individuals in Georgia, you must obtain licensing for their likeness or face civil liability for unauthorized use.
What do these statuses mean? ▼
Introduced
— Filed in the legislature; not yet heard in committee
In Committee
— Assigned to and being reviewed by a legislative committee
Passed
— Approved by one or both chambers; awaiting further action
Signed / Enacted
— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed
— Vetoed, failed to pass, or session expired without action
Unknown
— Status data not yet available or awaiting classification
Affected Industries
Topics How we classify →
What This Means
The NO FAKES Act of 2025 introduces significant protections for individuals' voice and visual likenesses in digital formats. It mandates licensing for the use of these likenesses and establishes a directory for designated agents. Businesses involved in creating digital replicas must ensure compliance to avoid civil liabilities.
Key Provisions
- Establishes rights for individuals over their voice and visual likeness in digital replicas.
- Requires licensing for the use of digital replicas.
- Creates a directory of designated agents maintained by the Secretary of State.
- Imposes civil liability for unauthorized use of digital replicas.
- Specifies penalties for non-compliance.
- Bars retroactive application of the Act.
Latest Legislative Action
House Committee Favorably Reported By Substitute
Bill Sponsors (showing 5 of 6)
| Name | Role | District |
|---|---|---|
| Eric Bell D | Sponsor | HD-075 |
| Kasey Carpenter R | Sponsor | HD-004 |
| Soo Hong R | Sponsor | HD-103 |
| Spencer Frye D | Sponsor | HD-122 |
| Stan Gunter R | Sponsor | HD-008 |
Compliance Checklist
Obtain licensing for the use of individuals' likenesses in digital replicas
Who: Businesses creating digital replicas
Penalty: Civil liability for unauthorized use
Who: Businesses creating digital replicas
Penalty: Civil liability for unauthorized use
Register as a designated agent if applicable
Who: Individuals or entities wishing to license likenesses
Who: Individuals or entities wishing to license likenesses
Full Legal Analysis
The NO FAKES Act of 2025 amends Georgia's trade practices to protect intellectual property rights concerning the voice and visual likeness of individuals. It establishes that any use of a digital replica requires proper licensing, which can be transferred or assigned. The bill also mandates the Secretary of State to maintain a directory of designated agents for licensing purposes. Unauthorized use of a digital replica will result in civil liability, with penalties outlined for non-compliance. The bill includes provisions to prevent retroactive application, ensuring that existing uses are not penalized under the new law. This legislation aligns with growing trends in digital rights and AI-generated content, reflecting a broader movement towards protecting individual likenesses in the digital age.
Official Source
Official Bill Text
View HB566 on official legislature website →
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