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HI HB660: Relating To Political Advertising.

Dead/Failed Hawaii · 2021 session

Last verified Oct 11, 2026 · official bill text

HB660 · where it stands

This bill did not become law (dead/failed) · last action Feb 11, 2021.

What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

This bill prohibits microtargeting of political ads based on online behavior, demographics, and geographic location smaller than electoral districts.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

If you run political advertising campaigns in Hawaii, you must avoid microtargeting based on detailed online data or face penalties.

What this means

HB660 seeks to regulate political advertising by prohibiting microtargeting based on granular online behavioral data and demographics. Stakeholders in the political advertising space should prepare for compliance with these new restrictions.

Key provisions

  1. Prohibits microtargeting of political ads based on online behavioral data.
  2. Restricts targeting based on demographic characteristics.
  3. Limits geographic targeting below the electoral district level.

Compliance checklist

  • Adjust advertising strategies to avoid microtargeting. Who: Political advertisers and campaign managers. Penalty: Potential penalties for non-compliance may apply.

Latest legislative action

Feb 11, 2021. Re-referred to GVR, JHA, referral sheet 10

Full analysis

HB660 prohibits the microtargeting of political advertisements on television and social media based on online behavioral data, demographic characteristics, and geographic location below the electoral district level. This means that advertisers will need to adjust their targeting strategies to comply with these restrictions, focusing on broader categories rather than specific behavioral data. Similar laws in other states have emerged in response to concerns about the influence of targeted political advertising, indicating a growing trend towards regulating digital advertising practices in the political arena.

Sponsors (showing 5 of 29)

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Topics and industries

Related topics

AI in Political Advertising

Affected industries

Technology

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

Related AI laws in Hawaii

All Hawaii bills →
SB2687 Relating To Elections. SB2396 Relating To Elections. HB1734 Relating To Artificial Intelligence. HB1766 Relating To Elections. HB2590 Relating To Autonomous Vehicles. HB2137 Relating To Artificial Intelligence.

Same topic in other states

Indiana HB1133 Use of digitally altered media in elections Idaho H0664 ELECTIONEERING COMMUNICATIONS – Freedom From AI-Rigged (FAIR) Elections Act: rel Texas SB751 Relating to the creation of a criminal offense for fabricating a deceptive video Rhode Island H5872 Relating to Elections -- Deceptive and Fraudulent Synthetic Media in Election Co California AB686 Elections: deceptive audio or visual media. New York S9678 Relates to requiring certain notice and disclosure regarding materially deceptiv