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AI Summary
This bill prohibits microtargeting of political ads on TV and social media based on online behavior and demographics below the electoral district level.
Business Impact
If you run political advertising campaigns in Hawaii, you must avoid microtargeting based on detailed online data or face penalties.
What do these statuses mean? ▼
Introduced
— Filed in the legislature; not yet heard in committee
In Committee
— Assigned to and being reviewed by a legislative committee
Passed
— Approved by one or both chambers; awaiting further action
Signed / Enacted
— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed
— Vetoed, failed to pass, or session expired without action
Unknown
— Status data not yet available or awaiting classification
Affected Industries
Topics
What This Means
HB660 seeks to regulate political advertising by prohibiting microtargeting based on granular online behavioral data and demographics. Stakeholders in the political advertising space should prepare for compliance with these new restrictions.
Key Provisions
- Prohibits microtargeting of political ads based on online behavioral data.
- Restricts targeting based on demographic characteristics.
- Limits geographic targeting below the electoral district level.
Latest Legislative Action
Re-referred to GVR, JHA, referral sheet 10
Bill Sponsors
| Name | Role | District |
|---|---|---|
| Mark Nakashima D | Sponsor | HD-001 |
Compliance Checklist
Adjust advertising strategies to avoid microtargeting.
Who: Political advertisers and campaign managers.
Penalty: Potential penalties for non-compliance may apply.
Who: Political advertisers and campaign managers.
Penalty: Potential penalties for non-compliance may apply.
Full Legal Analysis
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Official Bill Text
View HB660 on official legislature website →
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