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AI Summary
This bill prohibits microtargeting of political ads based on online behavior, demographics, and geographic location smaller than electoral districts.
Business Impact
If you run political advertising campaigns in Hawaii, you must avoid microtargeting based on detailed online data or face penalties.
What do these statuses mean? ▼
Introduced
— Filed in the legislature; not yet heard in committee
In Committee
— Assigned to and being reviewed by a legislative committee
Passed
— Approved by one or both chambers; awaiting further action
Signed / Enacted
— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed
— Vetoed, failed to pass, or session expired without action
Unknown
— Status data not yet available or awaiting classification
Affected Industries
Topics How we classify →
What This Means
HB660 seeks to regulate political advertising by prohibiting microtargeting based on granular online behavioral data and demographics. Stakeholders in the political advertising space should prepare for compliance with these new restrictions.
Key Provisions
- Prohibits microtargeting of political ads based on online behavioral data.
- Restricts targeting based on demographic characteristics.
- Limits geographic targeting below the electoral district level.
Latest Legislative Action
Re-referred to GVR, JHA, referral sheet 10
Bill Sponsors (showing 5 of 29)
| Name | Role |
|---|---|
| AMATO | Primary |
| B. KOBAYASHI | Primary |
| BELATTI | Primary |
| BROWER | Primary |
| C. LEE | Primary |
Compliance Checklist
Adjust advertising strategies to avoid microtargeting.
Who: Political advertisers and campaign managers.
Penalty: Potential penalties for non-compliance may apply.
Who: Political advertisers and campaign managers.
Penalty: Potential penalties for non-compliance may apply.
Full Legal Analysis
HB660 prohibits the microtargeting of political advertisements on television and social media based on online behavioral data, demographic characteristics, and geographic location below the electoral district level. This means that advertisers will need to adjust their targeting strategies to comply with these restrictions, focusing on broader categories rather than specific behavioral data. Similar laws in other states have emerged in response to concerns about the influence of targeted political advertising, indicating a growing trend towards regulating digital advertising practices in the political arena.
Official Source
Official Bill Text
View HB660 on official legislature website →
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