In one paragraph
Iowa's HF 406 would require device companies and AI developers to disclose and get separate agreement before AI accesses private data on smart devices, let users uninstall preinstalled AI, and bar using AI to recreate a person's likeness without consent for commercial or deceptive uses. It creates a private right of action with punitive damages up to $250,000 per violation. A House subcommittee recommended passage March 5, 2025; it has not passed either chamber.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None yet: the bill has not been enacted. If enacted, smart-device makers and AI app developers would need consent screens and uninstall options, and could face private suits with punitive damages up to $250,000 per violation.
Key provisions
- Device companies (smart devices sold in Iowa on or after July 1, 2025) must show a separate agreement at setup disclosing preinstalled AI, give a statement of purpose for private data access, and offer an uninstall option.
- Users must be able to deny AI access to each type of private data before access occurs; material changes require a new agreement.
- Companies may not allow access or use beyond what the statement of purpose states, and may not require AI installation as a condition of using the device.
- Developers of AI-enabled apps designed to access private data have parallel duties.
- Section 554I.4 (from July 1, 2025) bars using AI to intentionally recreate an individual's audio or visual likeness without consent when it is substantially indistinguishable and used commercially, in a political campaign the person does not support, or to deceive, embarrass or induce action.
- Section 554I.5: private suits for actual and punitive damages, attorney fees and costs; punitive damages capped at $250,000 per violation; class actions allowed; each device or each day can be a separate violation.
- Status: House subcommittee recommended passage March 5, 2025.
Latest legislative action
Mar 5, 2025. Subcommittee recommends passage.
Sponsors (showing 5 of 23)
| Name | Role |
|---|---|
| Best | Primary |
| BRADLEY | Primary |
| CARLSON | Primary |
| DETERMANN | Primary |
| DIEKEN | Primary |
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error