This bill mandates disclosure of synthetic media in advertisements, ensuring transparency about AI-generated content.
If you create advertisements in Illinois that use synthetic media, you must disclose this fact or face penalties for non-compliance.
What do these statuses mean? ▼
Affected Industries
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What This Means
Illinois HB4869 aims to enhance consumer protection by requiring businesses to disclose the use of synthetic media in advertisements. This legislation targets any commercial entity that uses AI-generated content, ensuring that consumers are aware when they are viewing manipulated or synthetic representations. The bill seeks to prevent deceptive practices and promote transparency in advertising.
Key Provisions
- Requires disclosure of synthetic media in advertisements.
- Mandates a disclaimer if synthetic media depicts actions not actually engaged by a person.
- Violations are considered unlawful practices under the Consumer Fraud Act.
Latest Legislative Action
Rule 19(a) / Re-referred to Rules Committee
Bill Sponsors
| Name | Role | District |
|---|---|---|
| Hoan Huynh D | Sponsor | HD-013 |
| Norma Hernandez D | Sponsor | HD-077 |
| Kevin Olickal D | Sponsor | HD-016 |
Compliance Checklist
Who: Any person or entity creating advertisements.
Penalty: Considered an unlawful practice under the Consumer Fraud Act.
Who: Advertisers using synthetic media.
Penalty: Considered an unlawful practice under the Consumer Fraud Act.
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