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IL HB4869: CONSUMER FRAUD-AI DISCLOSURE

Dead/Failed Illinois · 2023–2024 session

Last verified Oct 11, 2026 · official bill text

HB4869 · where it stands

This bill did not become law (dead/failed) · last action Jan 7, 2025.

What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

Illinois's HB 4869 (103rd General Assembly) would have added Section 2EEEE to the Consumer Fraud and Deceptive Business Practices Act. A person who, for a commercial purpose, makes, publishes or places an advertisement that the person knows or should have known contains synthetic media would have had to disclose that fact, and a violation would be an unlawful practice under the Act. Died at Session Sine Die on January 7, 2025.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

None: the bill died and never became law. It would have required advertisers to disclose synthetic media in ads, with a violation treated as an unlawful practice under the Consumer Fraud Act.

Key provisions

  1. "Synthetic media" would mean a human voice, photograph, image, video or other human likeness created, reproduced or modified by a computer using generative AI or a software algorithm
  2. A person placing an advertisement for goods or services that the person knows or should have known contains synthetic media would have to disclose in the advertisement that it contains synthetic media
  3. If the synthetic media depicts a person engaged in an action or expression the person did not actually engage in, the advertisement would have to include a clear and conspicuous disclaimer that the likeness is synthetic, does not depict an actual person, and is generated to create a human likeness
  4. A violation would be an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act
  5. Introduced February 7, 2024; assigned to Judiciary - Civil Committee March 12, 2024 and to the Constitutional Law Subcommittee March 22, 2024; re-referred to Rules April 5, 2024; Session Sine Die January 7, 2025

Latest legislative action

Jan 7, 2025. Session Sine Die

Sponsors (showing 5 of 21)

NameRole
R Primary
R Primary
Primary
D Primary
D Primary

Topics and industries

Related topics

AI TransparencyAI Likeness

Affected industries

Consumer ProtectionMedia

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

Related AI laws in Illinois

All Illinois bills →
HB4875 PUBLICITY ACT-USE OF AI HB3851 SCH CD-CYBER-BULLYING SB1929 PROVENANCE DATA REQUIREMENTS SB1554 CRIM CD-ARTIFICIAL INTELLIGENC HB4711 PROVENANCE DATA REQUIREMENTS SB 3263 AI Provenance Data Act

Same topic in other states

Missouri SB1324 Creates regulations of artificially generated online content using artificial in California AB3050 Artificial intelligence. Montana HB513 Revise laws related to use of name, voice, and likeness of individuals and penal Indiana HB1133 Use of digitally altered media in elections Idaho H0664 ELECTIONEERING COMMUNICATIONS – Freedom From AI-Rigged (FAIR) Elections Act: rel New Hampshire HB1432 Relative to prohibiting certain uses of deepfakes and creating a private claim o