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AI Summary
This bill mandates disclosure of synthetic media in advertisements, ensuring transparency about AI-generated content.
Business Impact
If you advertise goods or services in Illinois using synthetic media, you must disclose its use or face penalties for non-compliance.
What do these statuses mean? ▼
Introduced
— Filed in the legislature; not yet heard in committee
In Committee
— Assigned to and being reviewed by a legislative committee
Passed
— Approved by one or both chambers; awaiting further action
Signed / Enacted
— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed
— Vetoed, failed to pass, or session expired without action
Unknown
— Status data not yet available or awaiting classification
Affected Industries
Topics How we classify →
What This Means
Illinois HB4869 aims to enhance transparency in advertising by requiring disclosures for synthetic media. Businesses using AI-generated content must inform consumers, ensuring they understand when they are viewing synthetic representations.
Key Provisions
- Requires disclosure of synthetic media in advertisements.
- Mandates a disclaimer if synthetic media depicts actions not actually performed by a person.
- Establishes violations as unlawful practices under the Consumer Fraud Act.
Latest Legislative Action
Rule 19(a) / Re-referred to Rules Committee
Bill Sponsors (showing 5 of 21)
| Name | Role |
|---|---|
| Amy Elik R | Primary |
| Brian W. Stewart R | Primary |
| Greg Harris | Primary |
| Hoan Huynh D | Primary |
| Jay C. Hoffman D | Primary |
Compliance Checklist
Disclose the use of synthetic media in advertisements
Who: Any person or entity advertising goods or services
Penalty: Considered an unlawful practice under the Act
Who: Any person or entity advertising goods or services
Penalty: Considered an unlawful practice under the Act
Include a disclaimer for synthetic media depicting actions not performed by actual persons
Who: Advertisers using synthetic media
Penalty: Considered an unlawful practice under the Act
Who: Advertisers using synthetic media
Penalty: Considered an unlawful practice under the Act
Full Legal Analysis
Illinois HB4869 amends the Consumer Fraud and Deceptive Business Practices Act to require any person or entity that advertises goods or services using synthetic media to disclose this fact clearly in their advertisements. This includes a specific disclaimer if the synthetic media depicts a person engaging in actions or expressions they did not actually perform. The bill establishes that failing to comply with these disclosure requirements constitutes an unlawful practice under the Act. Businesses that utilize AI-generated content in their advertising must ensure compliance with these provisions to avoid potential penalties. This legislation aligns with growing trends in other states focusing on transparency in AI-generated content and deepfake regulations.
Official Source
Official Bill Text
View HB4869 on official legislature website →
Related Topics
Affected Industries
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