In one paragraph
Indiana's HB 1133 (P.L. 81-2024) regulates deepfakes in campaign ads. Fabricated media includes undetectably altered recordings, lifelike artificially generated imitations of a person made without consent, and media of an artificially generated person. If a campaign communication includes fabricated media depicting a candidate, whoever paid for it must include the disclaimer 'Elements of this media have been digitally altered or artificially generated,' shown or read as the law specifies. A depicted candidate may sue for damages, injunctive relief and attorney's fees if the disclaimer is missing. It took effect on passage.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
Anyone paying for Indiana campaign ads that use AI-generated or doctored media of a candidate must label them or risk a damages suit.
Key provisions
- IC 3-9-8: 'fabricated media' covers altered recordings that convey a materially inaccurate depiction, lifelike artificially generated imitations of an individual made without consent, and media of an artificially generated person
- IC 3-9-8-5: a campaign communication with fabricated media depicting a candidate must include the disclaimer 'Elements of this media have been digitally altered or artificially generated.'
- Audio disclaimers must be read in each language used, audibly, at the beginning, at the end and every two minutes; video disclaimers must be displayed for the whole communication
- IC 3-9-8-6: a depicted candidate may sue the payer, the sponsor, and a disseminator who knowingly or recklessly altered or removed the disclaimer, for actual damages, injunctive relief, costs and attorney's fees
- The plaintiff must prove by clear and convincing evidence; courts must expedite these cases
- Emergency act effective upon passage (signed March 12, 2024)
Latest legislative action
Mar 12, 2024. Signed by the Governor; Public Law 81
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error