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AN ACT relating to campaign practices; requiring certain communications relating to an election that include synthetic media to contain a disclosure; and providing other matters properly relating thereto.
In one paragraph
Nevada AB 73 adds NRS 294A.3493. A campaign communication paid for by a person, candidate or committee that supports or opposes a candidate or party and includes synthetic media (an image, audio or video of a person intentionally manipulated with AI, generative AI or GAN techniques so it looks real but gives a fundamentally different impression) must clearly state "This (image/video/audio) has been manipulated." Video must show it throughout; audio must say it at the start, end and every 2 minutes. A depicted candidate can sue for an injunction. Broadcasters, platforms and satire/parody are exempt. Effective Jan. 1, 2026.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
Campaigns, PACs and ad producers must label AI-manipulated media in Nevada election ads from 2026; platforms and broadcasters are exempt from liability.
Key provisions
- Election communications containing synthetic media must state "This (image/video/audio) has been manipulated" clearly and conspicuously
- Synthetic media: image, audio or video of a person's appearance, speech or conduct intentionally manipulated using generative adversarial network, artificial intelligence or generative AI techniques, realistic but false
- Video disclosure must appear for the full duration; audio disclosure read at the beginning and end and at least every 2 minutes
- Covers communications made or paid for by persons, candidates, campaign committees, PACs and party committees that support or oppose candidates or parties
- Depicted candidate may seek an injunction or other equitable relief in district court
- Exempts interactive computer services, ISPs, cloud and streaming providers, broadcasters, cable/satellite operators and satire or parody
Latest legislative action
Jun 3, 2025. Approved by the Governor June 3, 2025; Chapter 224, Statutes of Nevada 2025
Sponsors
| Name | Role |
|---|---|
| Legislative Operations and Elections | Sponsor |
Roll call votes
S Senate Final Passage May 22, 2025
21 yea0 nayPassed
A Assembly Final Passage Apr 22, 2025
42 yea0 nayPassed
Amendments (2)
-
Assembly Amendment 379 Adopted
-
Senate Amendment 632 Adopted
Topics and industries
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Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error