WI AB664: Disclosures regarding content generated by artificial intelligence in political advertisements, granting rule-making authority, and providing a penalty.

In one paragraph

2023 Wisconsin Act 123 requires AI disclosures in political communications. Audio or video containing express advocacy, issue advocacy or support for or opposition to a referendum that contains synthetic media (audio or video substantially produced by generative AI) must say so: audio states "Contains content generated by AI" at the beginning and end, and video displays a disclosure such as "This video content generated by AI." Violations carry a forfeiture of up to $1,000 each. It took effect the day after publication (published March 22, 2024).

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

Campaigns, PACs, issue groups and agencies producing Wisconsin political audio or video with generative AI must add the statutory AI disclosure.

Key provisions

1. 1Creates s. 11.1303(2m): synthetic media means audio or video substantially produced in whole or in part by generative AI
2. 2Audio communications with synthetic media say "Contains content generated by AI" at the beginning and end
3. 3Video communications display "This video content generated by AI", "This audio content generated by AI" or "This content generated by AI"
4. 4Covers express advocacy, issue advocacy and communications supporting or opposing a referendum; the Ethics Commission may make rules
5. 5Forfeiture of up to $1,000 per violation; broadcasters and hosts are not liable, and 47 USC 230 protections are preserved

Latest legislative action

Mar 21, 2024. Report approved by the Governor on 3-21-2024. 2023 Wisconsin Act 123

Sponsors (showing 5 of 29)

Amendments (3)

• Assembly Amendment 1 Not adopted 2024-01-30
• Assembly Amendment 2 Not adopted 2024-01-30
• Assembly Substitute Amendment 1 Not adopted 2024-02-14