In one paragraph
Minnesota's SF 4199 would have prohibited retail food stores from surveillance-based price setting, meaning customized prices based on personal information gathered through electronic surveillance such as cameras, sensors, biometric data or facial recognition. It would also have required facial recognition signage and limited electronic shelf label price changes. Introduced March 9, 2026 and never left committee.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None: the bill died, so it creates no obligations for grocery and other food retailers in Minnesota.
Key provisions
- Would have added Minn. Stat. 325D.141; covers physical retail food stores only; companion HF 3408 (also died in committee)
- Stores could not offer or adjust an item's price for a consumer based on personal information, including facial recognition data, or use electronic shelf labels to do so
- Exceptions for cost-based differences and uniformly offered group or loyalty discounts that use personal information only to administer the discount
- Biometric data (including facial recognition data) usable only if the consumer voluntarily verifies identity with it and the store gives written notice of collection, purpose, retention and law-enforcement sharing, obtains a signed written release, and does not sell or share it with third parties
- Stores using facial recognition must post plain-language signage at the main entrance
- Stores over 10,000 square feet could change electronic shelf label prices only once a day at a disclosed time and must also show a nondigital price; the text names no enforcer, penalty or effective date
- Introduced March 9, 2026 and referred to Commerce and Consumer Protection; no further action before the Legislature adjourned
Latest legislative action
Mar 9, 2026. Referred to Commerce and Consumer Protection; no further action before the 2025-2026 Legislature adjourned
Sponsors (showing 5 of 8)
| Name | Role |
|---|---|
| Clausen | Primary |
| Lang | Primary |
| Limmer | Primary |
| Port | Primary |
| Abeler | Cosponsor |
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error