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MS HB768: "Ensuring Likeness, Voice and Image Security (ELVIS) Act of 2025"; enact to expand protections against artificial intelligence deep fakes.

Dead/Failed Mississippi · 2025 session

Last verified May 20, 2026 · official bill text

HB768 · where it stands

This bill did not become law (dead/failed) · last action Feb 4, 2025.

What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Signed / enacted
Signed into law; it may or may not be in effect yet.
In effect
The effective date has passed.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

The ELVIS Act of 2025 establishes property rights over likeness, voice, and image, with rights descendible for ten years post-death and penalties for unauthorized use.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

If you use AI to create or distribute content involving individuals' likenesses in Mississippi, you must obtain consent or face civil penalties starting July 1, 2025.

What this means

The ELVIS Act of 2025 introduces significant protections against unauthorized use of likeness, voice, and image, with penalties including fines, imprisonment, and seizure of contraband items. Rights are freely assignable and licensable, emphasizing the need for businesses to comply with consent requirements.

Key provisions

  1. Individuals have exclusive property rights in their name, photograph, voice, or likeness.
  2. Unauthorized use without consent leads to civil liability and potential misdemeanor charges.
  3. The act allows for injunctions, confiscation of unauthorized materials, and seizure of contraband items.
  4. Fair use exceptions are defined, particularly for news and commentary.
  5. Rights are descendible to heirs for ten years post-death and are freely assignable and licensable.
  6. Commercial exploitation guidelines are established.
  7. Penalties include imprisonment up to 11 months and 29 days and fines up to $3,000.
  8. Remedies include recovery of actual damages, profits, and treble damages for armed forces members.

Compliance checklist

  • Obtain consent from individuals before using their likeness, voice, or image. Who: Businesses utilizing AI for content creation or distribution. Deadline: By July 1, 2025. Penalty: Civil action and misdemeanor charges for non-compliance.
  • Review and adjust marketing materials to ensure compliance with the act. Who: Marketing and legal teams within businesses. Deadline: By July 1, 2025. Penalty: Potential fines and legal action.

Latest legislative action

Feb 4, 2025. Died In Committee

Full analysis

The ELVIS Act of 2025 requires individuals to have a property right in their name, photograph, voice, or likeness, especially concerning AI-generated deepfakes. Rights are descendible to executors, assigns, heirs, or devisees for ten years post-death and are freely assignable and licensable. Businesses must obtain consent before using these attributes commercially. The act includes penalties for distributing technology enabling unauthorized use, with specific penalties of imprisonment up to 11 months and 29 days and fines up to $3,000. It also provides for the seizure and forfeiture of contraband items used in unauthorized use. Remedies include recovery of actual damages, profits, and treble damages for violations involving armed forces members. This aligns with similar legislation in other states protecting against digital identity exploitation.

Sponsors

NameRoleDistrict
R Sponsor HD-073

Topics and industries

Related topics

AI DeepfakesComprehensive AI

Affected industries

MediaTechnology

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

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