MS SB2046: Mississippians' Right to Name, Likeness and Voice Act; enact.

In one paragraph

Mississippi's SB 2046 (2026), the "Mississippians' Right to Name, Likeness and Voice Act," would have created Miss. Code 75-101-1 to 75-101-13, giving every individual a property right in their name, likeness and voice, covering AI-created digital depictions and digital voice replicas, and, per its title, creating liability for infringement. This is the version passed by the Senate on February 11, 2026; it was referred to House Judiciary A on February 16 and died in committee on March 3, 2026.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

None: the bill died and never became law. It would have created liability for infringing a person's name, likeness or voice rights (per its title) and limited contracts allowing AI digital replicas of performers.

Key provisions

1. 1Would give every individual in the state a property right in name, likeness and voice, transferable, licensable and descendible, exclusive to heirs etc. for 10 years after death (Sec. 75-101-5)
2. 2Would define "digital depiction" and "digital voice replica" as realistic computer-generated or altered images, video or audio made using digital technology, including artificial intelligence
3. 3Would define "personalized cloning service" as a tool whose primary purpose is to produce digital voice replicas or depictions of specific individuals without authorization
4. 4Would make a contract provision allowing a digital depiction or voice replica to replace in-person work unenforceable for new performances fixed on or after January 1, 2027, if it lacks a reasonably specific description of intended uses (with an exception) and the individual had neither negotiating legal counsel nor a union agreement covering digital replicas
5. 5Would provide liability for infringers, a First Amendment defense and liability for commercial use (Secs. 75-101-7 to 75-101-11, per the bill title; captured text cut off)
6. 6Committee substitute adopted and passed the Senate as amended February 11, 2026; referred to House Judiciary A February 16; died in committee March 3, 2026

Latest legislative action

Mar 3, 2026. Died In Committee (House Judiciary A)

Sponsors (showing 5 of 26)

Roll call votes

Related and companion bills

• Mississippi HB1504Mississippians' Right to Name, Likeness and Voice Act; enact.