Skip to content

Session Expired

Your session has expired. Please sign in again to continue where you left off.

Sign In Again

NJ S735: Prohibits advertising artificial intelligence system as licensed mental health professional.

In Committee New Jersey · 2026–2027 session

Last verified Oct 31, 2026 · official bill text

S735 · where it stands

1 of 5 steps complete
  1. Introduced In committee
  2. Passed first chamber
  3. Passed both chambers
  4. Enacted
  5. Effective
What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

New Jersey's S735 would bar anyone who develops or deploys an artificial intelligence system in New Jersey from advertising or representing that the system is, or can act as, a licensed mental health professional. A violation would be an unlawful practice under the Consumer Fraud Act.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

Developers and deployers of AI systems in New Jersey must not advertise or represent a system as a licensed mental health professional; violations fall under the Consumer Fraud Act.

Key provisions

  1. Section 1(a): a person who develops or deploys an AI system in New Jersey may not advertise or represent that the system is, or can act as, a licensed mental health professional.
  2. Section 1(b): a violation is an unlawful practice under the Consumer Fraud Act (P.L.1960, c.39).
  3. Section 1(c): defines artificial intelligence in five alternative ways, including a system that performs tasks without significant human oversight, a system designed to think or act like a human, and techniques such as machine learning designed to approximate a cognitive task.
  4. Section 1(c): a licensed mental health professional is a person licensed under listed boards and committees, including the State Boards of Psychological Examiners, Social Work Examiners, Marriage and Family Therapy Examiners and Medical Examiners and the New Jersey Board of Nursing.
  5. Section 2: takes effect on the first day of the sixth month after enactment; the Director of the Division of Consumer Affairs may take preparatory action beforehand.

Latest legislative action

Jan 13, 2026. Introduced in the Senate, Referred to Senate Commerce Committee

Sponsors

NameRoleDistrict
D Sponsor SD-003
D Sponsor SD-011

Related and companion bills

Topics and industries

Related topics

AI HealthcareUser-Facing AI

Affected industries

HealthcareTechnology

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

Related AI laws in New Jersey

All New Jersey bills →
A799 Prohibits advertising artificial intelligence system as licensed mental health p S4463 Prohibits advertising artificial intelligence system as licensed mental health p A5603 Prohibits advertising artificial intelligence system as licensed mental health p S1029 Requires collection of data by health insurers regarding health insurance claims A4733 Prohibits advertising generative artificial intelligence as able to practice reg S4088 Prohibits advertising generative artificial intelligence as able to practice reg

Same topic in other states

Tennessee HB1470 AN ACT to amend Tennessee Code Annotated, Title 33; Title 47 and Title 63, relat Rhode Island S2197 Establishes regulations regarding the use of artificial intelligence in mental h Virginia HB2154 Hospitals, nursing homes, and certified nursing facilities; patient access to in Oregon HB2748 Relating to the use of nursing titles. Maine LD2082 An Act to Regulate the Use of Artificial Intelligence in Providing Certain Menta Nevada AB406 Makes various changes relating to health. (BDR 34-674)